22 days old

Analyst, Premium Partnerships and AA Vacations Marketing

American Airlines
Fort Worth, TX 76102

Location: DFW Headquarters Building 8 (DFW-SV08) 
Additional Locations: None
Requisition ID: 39344 


Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job
  • This job is a member of the Premium Partnerships and AA Vacations Team within the Customer Division.
  • Focuses on development and execution of strategic partnerships that enhance the customer experience and brings added value to the American brand and travel journey; profitably grows aavacations.com as a direct booking channel for American.
What you'll do

As noted above, this list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced.  Management will modify the job or require other tasks be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations including any collective bargaining obligations.

  • Develops the marketing execution plan for AA Vacation direct consumer channel to drive conversions through email and aavacations.com site optimization, and creates marketing collateral for AA Vacations B2C promotions
  • Assists with the development and coordination of marketing assets including AAVacations.com, AA.com and emails
  • Collaborates cross-departmentally to deploy direct channel promotions, email and media campaigns. 
  • Utilizes web analytics tools (e.g., Adobe Analytics, Google Analytics, etc.) and site experience analytics tools (e.g., Tealeaf, etc.) to identify customer pain points and quantify business impact to guide prioritization
  • Conducts competitive analysis and research industry trends to identify partnership opportunities and communicate solutions
  • Leads partnership launches by developing execution plans, integrated timelines, deliverables, and objective goals
  • Collaborates with Marketing and Corporate Communications in generating communication and awareness of new partnerships and services through internal and external channels
  • Creates awareness and educates stakeholders to ensure internal readiness for new partnership launches
All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

  • Bachelor's Degree in Marketing, Business Administration, or similar field; or equivalent experience/training
  • 2 years related work experience

Preferred Qualifications- Education & Prior Job Experience

  • Experience creating marketing plans, collateral material and campaign performance reporting
  • Experience managing and developing strategic partnerships
  • Project management experience
  • Experience managing budgets
  • Experience creating presentations for senior leadership
  • Experience working with Legal to develop contracts and general understanding of legal terms

Skills, Licenses & Certifications

  • Dynamic, independent self-starter
  • Solutions oriented and a creative thinker
  • Excellent planning and project management skills with ability to advance and track a diversity of tasks concurrently
  • Strong analytical, quantitative and problem-solving skills in combination with the ability to think and frame solutions strategically and creatively
  • Strong attention to detail with ability to make connections across functional areas and understand dependencies and implications
  • Efficient with Microsoft Office products (e.g. Word, PowerPoint, Excel, i.e.)
  • Proficient developing dashboards in Tableau.
What you'll get

Feel free to take advantage of all that American Airlines has to offer: 

  • Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
  • Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more. 
  • Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
  • 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
  • Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more
Feel Free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.

Additional Locations: None
Requisition ID: 39344 


Posted: 2020-11-05 Expires: 2020-12-05

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Analyst, Premium Partnerships and AA Vacations Marketing

American Airlines
Fort Worth, TX 76102

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