19 days old

Analyst

Ad Council
New York, NY 10017
  • Job Code
    121605347

Job Summary:

As an Analyst on the Analytics team, you will have the unique opportunity to examine campaign performance from a multi-media lens and strategize with organizational teams to fulfill each campaign's ultimate goal to make a lasting impact on American life.

By providing strategic recommendations and actionable insights, you'll help to optimize and improve campaign performance and solve our clients' business problems, while working collaboratively with Media, Strategy, Campaign Management and Digital teams. Our ideal candidate will be able to communicate effectively across teams and levels, while balancing the needs of both internal and external clients. The team's culture is goal-oriented, collaborative, and focused on creating a fully immersed data-driven culture.

The Analyst position will report to the Director of Analytics and Insights and is available at our New York City location.

Roles & Responsibilities:

  • Monitor and analyze a breadth of media, video, social, mobile and web data to provide insight into the performance of clients' omni-channel marketing programs
  • Collaborate with various teams to build campaign objectives, identify measurable KPIs, and develop measurement strategies
  • Represent the Analytics department within internal campaign cross-functional teams, owning all marketing analytics responsibilities and deliverables
  • Ensure consistent and relevant analytics reporting across campaigns with the intent to optimize and influence strategic direction
  • Present comprehensive findings and recommendations to both sponsors and partners
  • Conduct ad hoc analysis as needed to provide real-time insight on new campaign launches and high-profile events and issues
  • Assist efforts to improve and refine analytics offerings by staying up to date with emerging trends and best practices

Qualifications:

  • 3-5 years in marketing analytics and/or data analysis
  • Strong proficiency with Google Analytics; familiarity with Google Tag Manager a plus
  • Ability to interpret and visualize data via Excel and PPT; experience with Tableau preferred
  • Demonstrable knowledge of analytics platforms, testing tools and other BI tools
  • Proven track record of driving analytical insights into tangible results
  • Excellent communication, organizational and time prioritization skills
  • Must be a self-starter with the ability to work effectively under minimal direction

About the Ad Council:

The Ad Council is where creativity and causes converge at scale. We are a New York-based national non-profit organization, bringing together the brightest minds in the marketing, media, advertising and tech industries to create change around the most critical social issues facing our country. The Ad Council initiates, produces and activates communications campaigns that drive awareness and behavior change, creating a lasting impact on American life. We produce content that ignites new ideas, increases the health, education, and safety of our nation, and literally saves lives.

We are behind the iconic social good communications programs featuring Smokey Bear, Friends Don't Let Friends Drive Drunk and the viral campaign Love Has No Labels that celebrates diversity and promotes inclusion. We work hand in hand with the leading non-profit organizations, government agencies, corporate brands and media companies to develop over 40 national social good campaigns each year including Suicide Prevention, Gun Safety, Bullying Prevention, STEM for Girls, Pet Adoption and Texting and Driving Prevention.

The Ad Council team uses all the tools in the communications arsenal including developing PSAs and social media content, engaging talent, gaming, conducting media relations and grassroots marketing, and creating chat bots, digital and live events to raise awareness around social causes. We also have the opportunity to work with Board of Directors companies such as Amazon, Facebook, Google/YouTube, Snap, Pandora and Upworthy to leverage the latest tactics, tools and platforms that will have the most significant social impact.

At the Ad Council, we value and celebrate the unique characteristics and perspectives that make each person who they are. Diversity is the foundation of our work and allows us to reimagine how we reach our audiences. It is not simply our belief, but our duty, to cultivate a team that is representative of the American people. Only then can we drive true, measurable, and life-changing impact on the most important issues facing our country today.

The Ad Council is an Equal Opportunity Employer. Qualified applicants will be considered for employment without regard to race, creed, color, citizenship status, religion, sex, sexual orientation, gender identity, marital status, age, national origin, genetic information, status as an individual with a disability, status as a protected veteran or any other legally protected status.

Contact Us:

To apply online: https://www.adcouncil.org/Working-With-Us/Join-Us

The Ad Council invites all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation for any part of the application or hiring process, please contact please submit your request through one of the following methods listed below:

Fax (212) 922-1676 or

US Mail to the Advertising Council

Attn: Human Resources

815 2nd Avenue; 9th Floor

New York, NY 10017

EEO is the Law



PI121605347

Categories

Posted: 2020-07-15 Expires: 2020-08-15

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Analyst

Ad Council
New York, NY 10017

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