Job Requisition Number: 23368. The School of Information (I School) advances knowledge and practice everywhere humans interact with digital technologies. Through interdisciplinary research and teaching we are committed to expanding access to information and to improving its usability, reliability, and credibility while preserving security and privacy. Our faculty conduct research in human-computer interaction (HCI), security and privacy, applied data science, and technology in developing regions.
We currently offer two professional master?s degrees and an academic doctoral degree. Our Master of Information Management and Systems (MIMS) program trains students for careers as information professionals and emphasizes project-based learning. Our Master of Information and Data Science (MIDS) program is an online degree designed for working professionals with career goals in the emerging field of data science. Our Ph.D. program equips scholars to develop solutions and shape policies that influence how people seek, use, and share information.
The I School is home to several important centers, including the Center for Long-Term Cybersecurity (CLTC), which was established in 2015 with a $15M grant from the William and Flora Hewlett Foundation to support the building of a new field of cybersecurity research that is multi-disciplinary and global in scope. The CLTC seeks to design solutions to cybersecurity issues that arise wherever humans and digital systems interact, based on a long-term vision of the internet and its future. Working with researchers from UC Berkeley and outside organizations, CLTC is building a diverse community of partners to advance research, technologies, and recommendations that will help governments, corporations, and individuals better prepare for the challenges of cybersecurity throughout the 21st century. The center focuses its work on three streams of activity: research, education, and engagement.
The Digital Communications Specialist will support he School of Information's External Relations team and its Center for Long-Term Cybersecurity (CLTC). External Relations is responsible for fundraising and development, internal and external communications, events planning, alumni relations, and career services. CLTC distributes grants, engages Berkeley students and faculty, promotes policy, and is building a corporate membership program and fundraising ? all in the service of developing and shaping cybersecurity research and practice.
This position will be responsible for promoting the School and CLTC through digital communications to a variety of internal and external audiences,including the general public. The Digital Communications Specialist will undertake these efforts through a combination of web, multimedia, and digital marketing strategies. This position will also be responsible for seeking out faculty, students and alumni to be featured in on the I School website and in social media.
30% Meets and consults with I School and CLTC stakeholders on a variety of electronic communications projects including moderately complex assignments, develops, presents, and recommends web content and visual material.
20% Manages and execute web, SEO/SEM, email, social media and other digital marketing campaigns.
20% Maintains active and engaging I School and CLTC social media accounts, including Twitter, Facebook, and other channels.
10% Writes or edits a variety of material for digital communication channels. Researches, selects sources for interviews, and ensures accuracy of written pieces.
10% Responsible for updating key sections of I School and CLTC website and accountable for ensuring technical accuracy and understandability of website content.
10% Manages the CLTC weekly stakeholders newsletter and subscribers list. Uses metrics and analytics to determine the efficacy of web content and provides suggestions for quality improvement in order to meet goals. Maintain School's digital assets, including photos, graphics, and videos.?Demonstrated ability to write marketing copy and short, punchy descriptions of programs, products or services. ?Thorough knowledge of the fundamentals of writing, grammar, syntax, editorial style, and punctuation, including skill to write in a clear and lively style appropriate both to web content and to social media. ?Thorough understanding of technical language and requirements of the assigned work. ?Knowledge of content management systems. ?Thorough skills to create clear, easy-to-navigate, informative, accurate, well-designed, and functional web pages that provide web content consistent with the message of the School of Information and the CLTC and in keeping with management directives and client objectives. ?Thorough knowledge of current digital marketing best practices, including SEO, PPC, inbound marketing, email marketing, and social media campaigns. ?Familiarity with most social media channels and best practices. ?Thorough technical skills in computer applications for web production, image handling, publishing and design, illustration, presentation preparation, animation, web interaction, and/or other state-of-the-art web communication capabilities. ?Thorough interpersonal communication skills. ?Ability to develop and implement original ideas in order to identify and effectively solve problems.
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.