The Assistant Director, Annual Giving is responsible for the implementation and management of the direct marketing calendar, including direct mail, e-mail, and social media. The Assistant Director’s responsibilities include, but are not limited to, conceptualizing, writing, and editing solicitations and annual giving stewardship messages/campaigns for direct mail, email, and social media; managing direct mail, email, and social media projects with vendors and internal constituents from concept to completion; requesting and preparing data for mailing lists; and analyzing results and reporting on progress of appeals.
Ability to interact with people of all constituent groups on a one-on-one basis. Requires good stamina and the willingness to work occasional evening or weekend hours as needed.
Hiring offers for this position are contingent on the successful completion of a background check.
American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively "Protected Bases") in its programs and activities.
Bachelor’s degree or the equivalent in training and experience required. Education, such as a Master’s degree, may contribute toward years of experience.
2 years’ experience in annual giving for educational institutions or non-profit organizations
Excellent communication skills to include effective and persuasive writing and editing skills, and interpersonal relationship-building skills
Understanding of and interest in social media marketing a must
Computer literacy, including Microsoft Word or Excel
Mature and professional attitude; energetic, detail oriented
Demonstrates an ability to effectively plan, implement, manage and monitor multiple projects
Experience with direct marketing, with an emphasis on mail and email is highly desirable
Experience with databases, constituent management software, HTML, SmartCall telemarketing software, and MS Access helpful
A global outlook, practical idealism, and a passion for public service define American University. American University is a private doctoral institution situated in a residential neighborhood of northwest Washington, D.C. Our academic strengths are grounded in social responsibility and a commitment to cultural and intellectual diversity.