Are you a high achieving Communications Director with experience in the real estate industry or another professional trade association? Do you thrive in a self-led environment where you can concept and grow a communications plan that you then implement and refine as needed? Would you like to help drive engagement and build upon an established program with your expertise in putting new media to work effectively while still being grounded in the fundamentals of a solid communications skill set? We are looking for the right candidate to join our team and help lead the organization in fulfilling our mission.
The Oregon Association of REALTORS® (OAR) is a 15,000+ member trade association representing 24 local associations from across the state. Our purpose is to help members to manage change by protecting their transactions, their livelihoods, and their market in the real estate industry. In doing so, we advocate for free enterprise and private property rights on behalf of our members and their clients. Learn more at www.oregonrealtors.org.
Create and implement a comprehensive strategic marketing and communications plan to further OAR’s mission and strategic plan and to increase awareness of its programs and policy work. Work collaboratively to convey OAR’s value proposition by guiding and executing communications and marketing strategies. Lead efforts to provide ongoing information to OAR members and the public on key emerging issues facing the real estate industry. Manage OAR’s varied and integrated communications channels including web, email, social media, public and media relations, and marketing collateral.
Develop, implement, and evaluate annual strategic marketing and communications plan
Generate content for and maintain website
Create email communications (e-News, Quorum Call, education marketing, etc.)
Continuously measure the effectiveness of all communications activities
Drive social media engagement (Facebook, Twitter, YouTube) through comprehensive digital and social media strategies
Direct video production.
Research and write content for web, email communications, and print (as needed)
Develop and implement marketing and communications plans for all OAR education courses (in conjunction with Education Manager), events, programs, and initiatives
Education classes/webinars, HOME Foundation golf tournament, Taste of Portland, Convention, Legal Hotline, RPAC
Write creative briefs for graphic design needs and work collaboratively with freelance contractors
Implement sponsor marketing agreements on web and in email communications
Oversee OAR brand standards ensuring all communications follow OAR brand and style guidelines
Write monthly OAR talking points for elected volunteer leaders and staff
Prepare President’s state reports and idea exchange contributions for Region 12, Mid-Year & NAR Convention meetings
Prepare materials for association governance including presentations to Executive Committee and Board of Directors
Prepare other reports and presentations for CEO, Senior Staff, and member leadership as needed
Quarterly communications metrics report
Coordinate completion of annual core standards certification for all areas related to communications
Assist with spokesperson training
Direct the OAR media relations program
Research, prepare, and distribute press releases to promote statewide market conditions and notable achievements (REALTOR® awards, appointments, HOME Foundation grants, etc.)
Prioritize media opportunities and pitch stories, write opinions, etc.
Prepare talking points for interviews
Cultivate and maintain proactive relationships with key media representatives across the state
Develop crisis communication plans and messaging
Field questions and coordinate responses and sources for interviews and background
Conduct member surveys to analyze communications needs and adjust strategies accordingly
Monitor real estate related news via print, web, and social media sources
Budgeting & Planning
Serve as staff liaison in development of annual strategic plan
Develop and manage communications budget according to annual strategic and business plans
Supervise and lead Education & Communications Coordinator
Establish and maintain positive working relationships with local Association Executives as liaison for communications and public relations
Attend all Executive Committee meetings to report on communications
Attend NAR meetings and conferences for personal professional development as needed.
Bachelor’s degree in communications, public relations, journalism, marketing, or related field
Minimum 3 – 5 years’ experience in a similar role
Excellent written and oral communication skills
Significant communications experience that includes a blend of advocacy and media relations.
The ability to take knowledge and transform it into exciting and useful messages and disseminate it to the right audiences through the best distribution channels.
A strong track record of positioning an organization to achieve tangible outcomes in a competitive communications environment.
Ability to coach and support senior leaders as spokespersons.
A strong track record as an implementer who thrives on managing a variety of key initiatives concurrently.
High energy, maturity, and leadership with the ability to serve as a unifying force and to position communications discussions at both strategic and tactical levels.
Sincere commitment to work collaboratively with all constituent groups, including staff, board members, volunteers, and other stakeholders.
Self-starter, able to work independently, and entrepreneurial; enjoys creating and implementing new initiatives.
Experience working with website content management systems, email marketing software, design platforms, and Microsoft Office Suite.
DESIRED QUALIFICATIONS – These qualifications are not required, but will enhance the applicant’s chance for selection:
Master’s degree in communications, business administration, or other applicable area
The Oregon Association of REALTORS® was established in 1932 to organize the real estate profession in Oregon. Today it is one of the largest and most influential trade associations in the state, representing over 15,000 members involved in all aspects of the real estate profession. Our members are residential and commercial brokers, managing principal brokers, property managers, and industry aff...iliates.
The work of the Association is overseen by an Executive Committee, headed by the President of the Association and by a 100+ member Board of Directors, representative of 27 local boards and associations from throughout the state. The 2017 President and Chair of the Board is George Grabenhorst from Salem.
The Association currently has 12 employees on staff. The senior staff team is comprised of Dr. John Wallace (Chief Executive Officer), Jenny Pakula (VP of Legal Affairs & Business Development), and Shawn Cleave (Government Affairs Director).