Position Summary: Stony Brook Medicine is looking for an experienced professional with excellent writing skills, crisis management experience, strong relationships with the media and successful social media engagement skills. The Director of Medicine Media Relations will be responsible for content development in various formats with the goal of securing regional, national and international news coverage of Stony Brook Medicine-related stories including major gifts, events, institutional affiliations, clinical practice programs and services and grateful patient cases; develop and research feature and news story ideas for nursing, volunteers, medical care and advances, quality initiatives. Duties of a Director of Medicine Media Relations may include but are not limited to the following: Media Relations: Direct and manage press releases and story pitches on topics for Stony Brook Medicine, University Hospital, affiliate organizations, the Clinical Practice Management Plan, and health science research news with a focus on leadership initiatives, grateful patient stories, clinical practice programs and services. Direct PR consultants to secure national and international media coverage. Write, edit, proof read, format and distribute content in various appropriate formats to global, national and regional news media venues with the purpose of securing news coverage. Follow up and secure copies of media reports and social media exposure for internal review & coverage analysis. Oversee and ensure that all medicine-related newsroom content, media lists, media social handles, and web site experts list are utilized, current and accurate. Respond to reporter inquiries. Direct staff to and/or accompany reporters and faculty/staff on location interviews and site visits. Direct contact and coordination with reporters and TV production crews to complete news and feature pieces. Coordinate with faculty/staff experts to provide media commentary and proactively book expert interviews in the ITK studio. Lead and oversee strategic planning, coordination, management, implementation and tracking of specific short term medicine-driven projects with internal communications partners as assigned; i.e., events, philanthropic donations, etc., which includes securing media coverage. Social media resource management and amplification; production oversight of short video news pieces (shorts, expert clips, VNRs). Serve on Medicine crisis communications team; facilitate crisis message development. Advocacy Communications: Membership and leadership role with the communications teams within healthcare advocacy organizations on Long Island and in Greater New York; interact with and maintain proactive and responsive communication with affiliated hospitals and clinical offices. Administrative: Supervisor role with direct reports, on-call scheduling; required to take call on a rotating schedule with department staff. Other duties as assigned (travel and some participation during evening and weekends may be required). Qualifications: Required Skills (As evidenced by an attached resume) Bachelor's degree in public relations, communications, journalism, or English. Five years of full-time public/media relations experience, with at least three years in a medical field. Established credibility as an effective writer and a collaborative colleague in working on multitude of tasks; experience working with news reporters, producers, editors and photographers is required; incumbent must have experience with message development related to crisis management. Department would like to see a writing sample along with resume of potential candidates. Special Notes: Stony Brook Medicine is a smoke free environment. Smoking is strictly prohibited anywhere on campus, including parking lots and outdoor areas on the premises. The selected candidate must successfully clear a background investigation. Prior to start date, the selected candidate must meet the following requirements: Successfu
FROM ITS BEGINNINGS A HALF-CENTURY AGO, STONY BROOK UNIVERSITY HAS BEEN CHARACTERIZED by innovation, energy and progress, transforming the lives of people who earn degrees, work and make groundbreaking discoveries here. A dramatic trajectory of growth has turned what was once a small teacher preparation college into an internationally recognized research institution that is changing the world.