Drive the integrated marketing and digital engagement plans for the foundation’s communications campaigns. The position will identify key campaign needs, aligned to advocacy goals and outline the strategic marketing plans required (how to best use earned, owned and paid media channels). Provide clear creative briefs to the content team and partner closely with designers, video producers and creatives to execute a plan across channels. Requires strong thought partnership and a creative mindset, with a default to digital engagement. Should also understand how digital fits within more traditional media/ PR practices.
Specific responsibilities include:
Integrated marketing planning:
Developing integrated marketing plans – in partnership with key internal and external stakeholders, including advocacy leads and digital agencies.
Managing brainstorms to elicit clear insights (audience prioritization, geographic priorities, creative ideation) from across the foundation – program, advocacy and communications teams.
Developing and handing off clear creative briefs to content producers and social media team.
Supporting team in strategic development around influencer engagement model, particularly how the model effects social media strategy.
Campaign execution and measurement:
Executing digital first campaigns, overseeing multiple channel management, and as needed partnering across foundation stakeholders.
In partnership with measurement team, providing measurement insight and analysis of campaigns to be shared with high level internal stakeholders.
Reports to: Deputy Director, Creative, Campaigns & Media
A Bachelor’s degree in Communications or related field is required
10+ years of experience in marketing, preferably from corporate / business background
Strong experience in digital communications
Proven record of successful digital marketing campaigns
Sophisticated understanding of audience targeting and tools for measuring impact
Preferably knowledge of and experience working with international development and media stakeholders
Exceptional written and verbal communications
Ability to work efficiently and collaboratively under tight timelines
Experience working across teams with a variety of stakeholders
As part of our standard hiring process for new employees, employment with the Bill and Melinda Gates Foundation will be contingent upon successful completion of a background check.
The Bill & Melinda Gates Foundation is dedicated to the belief that all lives have equal value. We’re committed to creating a workplace where employees thrive both personally and professionally. We also believe our employees should reflect the rich diversity of the global populations we aim to serve—in race, gender, age, cultures and beliefs—and we support this diversity through all of our employment practices.
All applicants and employees who are drawn to serve the mission of the Bill & Melinda Gates Foundation will enjoy equality of opportunity and fair treatment without regard to:
From poverty to health, to education, the Bill and Melinda Gates foundation focuses on improving the lives of billions of people worldwide. There are four problem areas the organization focuses on; the Global Development Division, Global Health Division, United States Division, and Global Policy & Advocacy Division. In developing countries the foundation focuses on improving the health and welln...ess of people as well as helping children and families escape from extreme hunger and poverty. In the United States, the foundation focuses on low-income families and makes sure that everyone has opportunities to receive an education that will help them succeed. The foundation works with numerous organizations around the world to tackle critical problems and addresses challenging inequalities. The headquarters of this organization is based in Seattle, Washington, one of the most proactive global health and non-profit cities in the world.