The Communications Manager is responsible for a wide variety of design, creation and production elements. The manager serves as a production focal point for print and electronic publications, providing oversight, guidance and support on regular and unique communications activities. The position develops and manages communication strategies, key messages, and oversees communication channels to a wide range of constituents, including internal Northwestern Medicine members (Feinberg Communications, NMHC Communications and University Relations), faculty, clinicians, and staff, as well as external partners, including philanthropic and advocacy organizations, the larger Northwestern Medicine public community, patients and families, media, on a local and national level. This position also manages the internal website working closely with the NUCATS webmaster to design and structure the website to both internal and external audiences.
- Implement the communications strategy to design, create and produce print and electronic communication including; special reports, marketing materials, advertisements and publication materials, and any other organizational documents, highlighting the resources and services of the department. Develop and proof copy for print and online publications. Assist with community promotional communications (flyers/posters/PPT), including design/layout. Format and distribute electronic and printed marketing materials, including selecting and resizing of photographs, creating headers, and creating PDF versions for archiving. Continually organize and maintain photo and story archives. Design email notices and/or other digital content. Design, build and schedule building monitor slides for digital display.
- Identify and develop opportunities for marketing and outreach to Northwestern Medicine-specific areas, highlighting the support and resource options of the department.
- Acts as liaison between the department and Feinberg and Northwestern Medicine Communications teams.
- Writes, edits, formats and posts stories daily onto website. Design, manage and continually update websites and provide technical support to other unit website content managers. Collaborates with Feinberg’s Communication team to meet School website standards. Manages social media outlets, by posting videos to YouTube/Vimeo, Flickr, Facebook, Twitter, etc.
- Work closely with interal webmasters to design site. Consult on the website, be responsible for communications materials, and work in concert with the research navigators and will connect investigators they meet while performing marketing to the appropriate resources.
- Develop and coordinate educational sessions to train, develop and educate Northwestern and external community. Develop, identify, disseminate online learning modules.
- Organize seminars, cross-campus events, meetings, and educational outreach for NM and department’s areas involved in clinical research.
- Work with various programs within the department, and assemble focus groups to assess the value of the online modules as they are developed.
- Identify and target specific populations within the Northwestern Medicine community, additional clinical partners and related consortium.
- Identify and develop strategic plan for external communication with goal of increasing participation in clinical trials, through marketing initiatives and publications. Communicate and collaborate with other related institutions, and focus on developing relationships with the Chicagoland area and the Chicago Department of Public Health. Market and broadly disseminate clinical research for the entire enterprise. Proactively develop advertising resources and services available to investigators within and beyond NU and its clinical affiliates, and develop marketing outreach to potential and current research participants including developing brochures, flyers, video media, and social media.
- Organize seminars, cross-campus events, meetings, and educational outreach for areas involved in clinical research.
- Performs other duties as assigned.
- Successful completion of a full 4-year course of study in an accredited college or university leading to a bachelor’s or higher degree in a major such as communication, marketing or related; OR appropriate combination of education and experience.
- Four years of event planning, public relations, marketing and/or communications experience including writing press releases and publicity design utilizing software such as Acrobat Professional, InDesign, Photoshop, Illustrator, Dreamweaver, Site Executive, Central Desktop, Visio, etc.; or other relevant experience required.
Minimum Competencies: (Skills, knowledge, and abilities.)
- Project management skills and demonstrated ability to work on multiple projects simultaneously.
- Strong computer skills to include advanced use of Word, Excel, PowerPoint and Photoshop software programs.
- Ability to identify, research, and solve problems.
- Strong oral and written communication skills.
- Attention to detail.
- Java and HTML programming experience.
Preferred Competencies: (Skills, knowledge, and abilities)
- Knowledge of clinical trials and research management.
As per Northwestern University policy, this position requires a criminal background check. Successful applicants will need to submit to a criminal background check prior to employment.
Northwestern University is an Equal Opportunity, Affirmative Action Employer of all protected classes, including veterans and individuals with disabilities. Women, racial and ethnic minorities, individuals with disabilities, and veterans are encouraged to apply. Hiring is contingent upon eligibility to work in the United States.