| The University of Washington (UW) is proud to be one of the nation's premier educational and research institutions. Our people are the most important asset in our pursuit of achieving excellence in education, research, and community service. Our staff not only enjoys outstanding benefits and professional growth opportunities, but also an environment noted for diversity, community involvement, intellectual excitement, artistic pursuits, and natural beauty. |
University Advancement is committed to creating an environment of inclusiveness where every person feels welcomed and valued. We believe that attracting and retaining diverse staff is crucial to serving the communities where our employees and students work and live.
The Advancement organization exists to engage stakeholders in meaningful interactions that foster pride, advocacy and support for the University of Washington. Advancement fulfills this mission by building genuine, trust-based relationships, both internally and externally. We value trust, transparency, and hard work. We work in a fully integrated advancement model (development, alumni relations, and marketing/communications working as a single team), with open cultivation of potential donors. Our organization is constituency-based, with strong University-wide support services and strategy including the annual philanthropy and analytics programs.
Our values: Do the Right Thing - Respect for All - Highest Standards of Excellence.
With this position as a driver, the University of Washington seeks to reset its strategy and program for annual philanthropy. We are looking for someone to develop and lead a digital-first strategy, while retaining our philosophy of annual philanthropy as a centrally-funded service supporting schools, colleges, and campuses and embracing UW Alumni Association (UWAA) membership (where dues are tax-deductible gifts) as a core pipeline partner. We also seek to amplify a strong analytics program to enhance data-driven decision making throughout the Advancement organization in support of the University's core strategic aspirations.
University Advancement, has an outstanding opportunity for a Senior Director, Annual Philanthropy. The Senior Director, Annual Philanthropy is responsible for the strategic design, execution, and management, and ongoing evaluation of a data-driven, digital-first annual philanthropy program. This program grows the University's base of private support both by acquiring and retaining donors and by creating a pipeline for major giving through compelling engagement and stewardship opportunities within The President's Club. S/he accomplishes this by relying on robust analytics to inform all aspects of philanthropy, marketing/communication, and engagement, and by embracing established and emerging opportunities for digital communication. The Senior Director, Annual Philanthropy provides strategic direction and both long- and short-range planning for broad-based solicitation and targeted engagement and stewardship in support of institutional and campaign goals.
The Senior Director will work closely with UW Advancement leadership. Collaborating in a truly integrated advancement environment s/he will support constituency units (colleges, schools, campuses) and partner actively with numerous central programs including Marketing & Communications, Regional and International Advancement, Advancement Services, Individual Giving Programs, Foundation Board Engagement, UWAA/Alumni & Constituent Relations, and others.
DUTIES AND RESPONSIBILITIES
Design, build, and continuously improve a leading-edge annual philanthropy program that ideally both broadens the University's donor base and strengthens the potential major and planned giving pipeline.
Build out University Advancement's use of enterprise marketing software (Marketo), leveraging opportunities for increased personalization of communication and content. Actively participate in leadership conversations around data governance.
Lead the development of a data-driven, digital-first strategy to grow recurring annual philanthropic support using multiple channels for outbound and inbound communication.
Continuously identify, obtain, and evaluate new sources of data for use in analytics informing engagement, communication, and solicitation strategies.
Design and manage a program fully integrated with major, principal and planned giving, alumni and constituent relations, and university marketing and communications in support of the institution's integrated brand strategy, fundraising, and campaign goals.
Facilitate and significantly enhance an advancement-wide culture of data-driven decision making in fundraising, marketing and communications, and alumni and constituent relations based on a robust analytics program that interfaces with a wide array of both internal and external data.
Develop a coordinated matrix of communication (in partnership with Marketing and Communications) and solicitation strategies focused on shaping a sustainable tradition of annual support, using a mix of novel and known technologies and tactics with an emphasis on digital communication.
With a focus on broadening the base of annual philanthropic support, solicit key constituencies including alumni, students, parents of traditionally-aged undergraduates, UW faculty, staff and retirees, grateful patients of the University's hospitals and clinics, people who love Husky athletics, and other loyal supporters of the University.
Establish annual philanthropy as a core program and engagement opportunity, partnering with Prospect Research and Management, School/College/Campus fundraisers, UWAA/Alumni and Constituent Relations, Regional and International Advancement, Donor Relations, Principal Giving, and Planned Giving to develop a comprehensive donor pipeline moving donors toward major, principal and planned giving.
Provide strategic guidance to the Director of the President's Club as s/he builds and runs a program that: develops strategic communication and engagement activities for donors making recurring gifts of $2,000 - $10,000 and engages UW Foundation Board, UWAA leadership, and other volunteers in program development.
In collaboration with Donor Relations, develop a robust, multi-faceted stewardship strategy for annual philanthropic donors.
Campus Partnerships and Engagement
Partner with schools, colleges, and campuses to design and execute creative strategies for the solicitation of alumni and donors in support of each area's vision and priorities.
Provide strategic counsel and concierge service to school/college/campus partners.
Collaborate with programmatic partners to create seamless engagement and giving experiences.
Partner with Donor Relations and Marketing and Communications to articulate compelling stories and provide meaningful stewardship demonstrating the impact of annual philanthropy.
Partner with the UWAA/Alumni and Constituent Relations and Prospect Management and Research to develop a comprehensive donor pipeline with integrated engagement analytics.
Partner with individuals and offices throughout the institution as well as with outside vendors to access both established and new sources of data for analytics.
Partner closely with Information Management on data acquisition, enrichment and reporting.
Leadership and Team management (continuously overlaid in all duties)
Provide leadership and manage the annual philanthropy team.
Manage the day-to-day operations of the annual philanthropy team.
Create and manage a budget of over $700,000 for the annual philanthropy team with discretionary authority.
Responsible for management, staff development and career enrichment for the annual philanthropy team.
Other duties as assigned
This position supervises a team of ten (10) professional staff responsible both for growing annual philanthropic support for the University and for moving annual donors to increasing levels of giving in a data-driven, digital-first environment.
Effective communications: Expresses oneself clearly and empathetically in interactions with others in all forms of communication, i.e., verbal and written, one-on-one and group, etc.
Interpersonal Awareness: Builds and maintains positive relationships and actively contributes as a member of working teams to achieve results.
Professional Credibility: Takes responsibility for meeting goals, objectives, obligations, and solving problems while representing the mission, vision and values of the organization.
Critical Thinking: Obtains, analyzes and evaluates information effectively in the face of ambiguity. Makes appropriate decisions based on relevant information and experience.
Ethics and Trust: Models and upholds the values of candor, openness, inclusiveness and honesty despite internal and external pressures. Acts consistently with Washington State ethical guidelines and organizational core values and beliefs.
Valuing Diversity & Inclusiveness: Respects, values and contributes to the UW's commitment to inclusiveness and diversity.
People Builder: Committed to developing others to become leaders.
Driving Results: Effectively communicates objectives and guides direct reports and team members to make decisions and achieve goals.
Organizational Planning: Develops and manages comprehensive team goals and measures team progress while balancing short-term and long-term priorities that are consistent with the organization's mission, priorities and goals.
Managing Conflict: Recognizes and addresses conflicts and disagreements in a safe and respectful environment, manages conflicts collaboratively, and builds consensus with the best interests of the organization in mind.
Visioning: Anticipates emerging trends and issues and develops a clear sense of purpose and goals that focus and drive the creative energy of the organization in alignment with the organization's mission, vision, and values.
Organizational Acumen: Analyzes a situation, balances reason and the interest of others, and acts in a decisive, timely and appropriate manner that is congruent with the organization's values, goals and mission to achieve success.
Selflessness: Demonstrates ambition first and foremost for the organization and concern for its success rather than for one's own personal gain.
Professional Will/Fearlessness: Displays an inner intensity and dedication to making everything the best that it can be. Shows resolve and determination to make the organization great.
Focused on Organizational Sustainability: Communicates uncompromising desire to make the organization even more successful in the next generation.
For detailed information on Benefits for this position click here.