Summary: Develop and implement effective communications program, including outreach to existing consumer database and potential advocates, social media, earned media initiatives, and successfully manage grassroots, grasstops and third party relationships.
Work in conjunction with other Director of External Affairs and VP of State and External Affairs on all aspects of coordinating, organizing, executing and reporting of pro-business and pro-consumer messaging, whether inside the Beltway, in states and municipalities, or in specifically targeted Congressional Districts as legislative and regulatory issues arise throughout the year.
Compile information for distribution to members, coalition partners and other interested constituencies on wireless issues.
Draft, proofread, fact-check and distribute all printed materials with Advocacy team.
Supervise relevant communications work conducted by communications consultants, and collaborate with other Director, External Affairs to develop central messages and advocacy advertising.
Grasstops/Third Party Relations
Work with third parties to ensure that they are educated on CTIA’s issues.
Proactively pitch ideas to third party partners on how best to support CTIA’s positions.
Coordinate closely with federal and state affairs to ensure that messaging is consistent and outreach is coordinated.
Produce content for Third Party Advocacy newsletter, database communications, and Third Party packet materials.
Establish and maintain strong relationships with legislative and regulatory groups.
Provide industry fact sheets IGs in support of industry initiatives
Identify opportunities for Association and member companies to participate in briefings, panels and roundtables throughout the year.
Social Media Communications
Supervise department’s social media effort by supporting content development, helping establish relevant relationships, and exploring new avenues to enhance and grow online activist community.
Help maintain accurate information and fairly portrayed consumer-specific and industry-driven wireless issue information to the online public via these social and online forums.
Leverage existing consumer database to expand social media presence
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Thorough understanding of strategic public and media relations; knowledge in leveraging social media for advocacy purposes; interest and familiarity with telecommunications skills helpful; coalition-building and consumer advocacy experience a plus; non-partisan political savvy a plus, including campaign, state or federal government elected office experience.
All Microsoft Office applications; also working knowledge of running an educational and interactive Web site and accompanying national consumer database are a plus
Education And/Or Experience
College degree required, 2-3 years experience in Public Policy or Media Relations required. Experience with grasstops/third party relationships essential. Supervisory experience required.
Detail-oriented with knowledge of grammar and punctuation. Proficiency in proofreading skills and strong communications skills, both oral and written, are required.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee is regularly required to sit; and use of motor skills. Some job travel may be required as relevant issues demand.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually quiet. This position may require overtime. Candidate must be flexible to work overtime if needed.
CTIA (www.ctia.org) is an international organization representing the wireless communications industry. Membership in the association includes wireless carriers and their suppliers, as well as providers and manufacturers of wireless data services and products. CTIA advocates on behalf of its members at all levels of government. The association also coordinates the industry’s voluntary best practic...es and initiatives, and sponsors the industry’s leading wireless tradeshows. CTIA was founded in 1984 and is based in Washington, D.C.