Digital Communications Specialist
University of California, Santa Cruz
JOB #: 1707055
Full Time: Career
Starting Salary: $50,000 - $78,000/annually. Salary commensurate w/qualifications and experience.
UCSC strives to embrace diversity in all its forms; it strives to be an inclusive community that fosters an open, enlightened & productive environment.
Involves developing digital communications when communications knowledge, rather than Information Technology knowledge, is paramount. Includes website design and development, or producing communications or instruction using the web, audio, video, and other digital media, which may involve content creation, designing, production and / or programming.
Uses skills as a seasoned, experienced digital communications professional to produce design and layout for a variety of routine and non-routine and moderately complex digital applications; ensure search engine optimization; and develop social media email campaigns. Demonstrates a full understanding of industry practices and organization policies and procedures. Demonstrates good judgment in selecting methods and techniques for obtaining solutions.
Under general direction of the Director of Business Communications, the Digital Marketing Specialist is responsible for web, social media and digital marketing communications in a fast-paced, start-up like business environment with multiple deadlines and conflicting priorities. The Digital Marketing Specialist ensures timely delivery and quality of all digital marketing deliverables, and is responsible for the management and creation of processes that streamline efforts surrounding digital media creation and delivery. Stays current with emerging and state-of-the-art technical and other web-related equipment, requirements and developments and recommends and as directed, takes action to ensure compliance.
The Digital Marketing Specialist will produce, manage and measure digital marketing activities such as, but not limited to, the company website, social media, email campaigns, web analytics and SEO, Google AdWords and other digital marketing efforts.
The Digital Marketing Specialist works closely with other Marketing personnel, vendors, and staff and stakeholders in other departments. Takes on special projects as assigned.
UCSC Extension provides professional training that reflects the academic rigor of the University of California and the hands-on, roll-up-your-shirtsleeves practicality of Silicon Valley culture. Developed with guidance from key industry leaders and academic experts, our certificate programs match the economic demand of your industry, from engineering to business, education to bioscience.
UCSC Extension is accredited through the Accrediting Commission for Senior Colleges and Universities of the Western Association of Colleges and Universities (WASC). The University of California reviews and approves UCSC Extension courses and programs for academic content, merit and instructor qualifications. Many of our courses may be applied toward degree programs, or may be eligible for professional certificates and licenses.
This position is located in Silicon Valley, near Great America Parkway and 101.
- Bachelor's degree in related area and / or equivalent experience / training.
- Thorough knowledge of the fundamentals of design and user experience, including skill to design in an appealing, lively and relevant way.
- Thorough understanding of technical language and requirements of the assigned work.
- Thorough interpersonal communication skills.
- Thorough skills to develop and implement original ideas and correctly identify and effectively solve problems.
Position is open until filled; Initial Review Date: 05/27/2017
APPLICANTS ARE REQUIRED TO USE THE UCSC ON-LINE PROCESS
View full job description and access on-line application: https://jobs.ucsc.edu/applicants/Central?quickFind=69755
To ensure review of application materials by the hiring unit they must be submitted electronically via the Staff Employment Opportunities web site (http://jobs.ucsc.edu ) on or before the initial review date. Computers are available at the UCSC Staff Human Resources office located at 1201 Shaffer Road, Santa Cruz. For further information or to request disability accommodation call 831-459-2009. Hearing impaired are encouraged to use the California Relay Service 800-735-2922. The University of California, Santa Cruz is an Equal Opportunity Employer.
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