Department: Communications and Public Affairs
A member of the University's Digital Strategy team, the Digital Media Producer produces video, audio, photography, graphics and related media for distribution on the web, mobile devices and social media platforms, to further the University's strategies to engage with current and prospective students, alumni and the greater University community.
Essential and Related Functions:
- Produces high-quality, accessible graphics and multimedia features in a variety of formats, including print, illustration, photography, audio, video, animation and infographics.
- Creates feature video content with a storytelling focus. Write/edit text or script; procure visuals, music, narrators; obtain necessary copyright permissions; coordinate production; shoot and edit short video features for delivery across a variety of channels.
- Creates and presents narratives in innovative and compelling ways; works collaboratively with communications colleagues to take projects from concept to creation.
- Captures short video commentary to augment news stories and faculty commentary pieces.
- Acts as backup videographer for live streaming events, including integration with social media channels where applicable.
- Acts as backup still photographer for university events and routine headshots.
- Prepares assets for archiving from existing or new footage, ensuring metadata is correctly applied. Maintain metadata standards for new and existing video assets and maintain up-to-date database of available video assets.
- Manages the University's video presence on YouTube and Facebook.
- Understands the University's communications goals and incorporate them in all creative productions.
- Stays current with the latest multimedia trends and technologies; has knowledge of W3C web accessibility requirements and
ensures compliance of W&L’s digital media, including transcripts and captioning.
- Other related duties as assigned.
Bachelor’s degree in graphic design, media production, media arts, communications, cinema, journalism or other media production related degree, or an equivalent combination of education and related experience. Knowledge of best design practices related to video, audio, graphics and animation. Experience with video storyboarding, shooting, editing and posting to social media and webpages. Additional skills in shooting and editing photography that can be shared online. Experience with single- and multi-camera production, including set-up and operation of video, audio and lighting equipment. Proficiency in current video editing software including Final Cut Pro, Avid systems or Adobe Premiere, and media encoding software or similar compression technologies to prepare media for both broadcast and internet distribution. Knowledge of media creation support technologies like the Mac iLife/iWork and Adobe Creative Suite, color correction, visual effects and audio mixing software. Experience with web-based presentation software such as Prezi and LiveStream and graphic design for digital and print media.Required Competencies:
Interest in and understanding of mobile technology and how it can be used to capture and display video. Demonstrated creativity, skilled storytelling, and attention to detail. Ability to juggle and prioritize numerous requests and projects successfully. Excellent problem-solving and people skills. Knowledge of legal issues related to copyright and intellectual property
and W3C web accessibility guidelines with regard to audio and video. A portfolio with examples of previous video production work (typically a DVD or YouTube portfolio). The portfolio should note the contribution to the projects displayed. Ability to work occasional evenings and weekends as required.
- Strategic Thinking - Keeps the University’s strategic objectives in mind when developing and contributing to plans and initiatives for own work group. Is able to explain the link between team goals and the University’s strategic direction to work group. Makes informed decisions based on a clear understanding of the impact and consequences involved. Considers key financial factors (e.g.,budget, revenue, resources) when making decisions.
- Change Adaptability - Stays focused on own work and responsibilities in a changing work environment. Is able to quickly reprioritize to ensure resources (e.g., work group members, systems, tools, etc.) are in place to achieve change objectives.
Responds positively and is supportive of change initiatives.
- Communication and Networking - Articulates thoughts clearly and is able to offer logical arguments to gain acceptance of an idea in a positive manner. Consistently communicates to work group and/or supervisor ensuring that everybody is well informed. Proactively builds informal networks at own level and uses them to drive results within own work group.
- Drive for Results - Seeks to identify specific improvements or opportunities to combine duplicate efforts to increase efficiency. Takes personal responsibility for seeing tasks and assignments through to completion. Sets high standards for work/deadlines and
demonstrates a drive to deliver quality work within the allotted time.
- Self Development and Motivating Others - Establishes productive working relationships by actively participating in meetings and activities. Listens carefully, encourages and accepts other points of view. Seeks work group input and encourages their participation and involvement. Stays informed on events, trends and other developments in own field of work (e.g., regulations, policies, standards and practices).
Type: Full-time, 12 Month, With Benefits
Special Instructions to Applicants:
Washington and Lee is an Equal Opportunity Employer. As such, we are interested in candidates who are committed to high standards of scholarship, performance and professionalism and to the development of a campus climate that supports equality and diversity in our faculty, staff and student body. Job description requirements are representative, but not all‐inclusive of the knowledge, skill, and abilities needed to successfully perform this job. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential functions.