Director of Storytelling
Santa Clara University
Department: Office of Communication & Mktg
Part Year: No
FLSA Status: Exempt
Standard Hours (hours per week):
Reporting to the Senior Director of Messaging and Content Strategy, the Director of Storytelling is responsible for leading the storytelling efforts for Santa Clara University. The director provides vision and leadership to members of the storytelling team in the Office of Marketing and Communication, as well as offering guidance to writing and editing professionals across campus. The director will lead partnerships with internal and external teams that execute storytelling, writing, and editing projects for the University.
The director is responsible for writing, proofing, and editing for university print and online content, including Web features, email announcements, brochures, fliers, bulletins, invitations, newsletters, case statements, and mailers. Audiences include prospective students, parents, alumni, trustees, both prospective and current donors, and external constituents.
Essential Duties and Responsibilities:
The Director of Storytelling is responsible for leveraging the mission, values, and differentiating elements of Santa Clara University to tell SCUs story in an easily understandable, compelling narrative that is personalized for various platforms and audiences.1. Lead a team of storytellers in OMC.
2. Coordinate the creation of content for various platforms including printed publications, web, social media, multimedia, in-person events, etc.
3. Develop anecdotes and data and tell stories that exemplify Santa Clara Universitys brand trajectory and strategic direction.
4. Conduct research and interviews with SCU alumni, donors, students, staff, and faculty.
5. Provide leadership in promoting University Editorial Style Guidelines to ensure consistency in style and tone exists throughout all university publications.
6. Assist with curating web sites and content, collaborating with other campus constituents and units.
7. Support the development and creation of fundraising and comprehensive campaign marketing collateral, including direct appeals, case statements, gift proposals, and videos.
8. Develop/maintain productive, strategic relationships with campus clients (faculty, staff and administrators.)
9. Track all content generated by the storytelling team to maximize the value of work through the philosophy of create once, publish everywhere (COPE).
10. Track all expenses, chargebacks, and freelance contracts related to storytelling efforts.
11. Serve in a consultant role for campus colleagues in writing and editing related positions.GENERAL GUIDELINES1. Recommend initiatives and implements changes to improve quality and services.
2. Identify and determine cause of problems; develop and present recommendations for improvement of established processes and practices.
3. Maintain contact with customers and solicits feedback for improved services.
4. Maximize productivity through use of appropriate tools; planned training and performance initiatives.
5. Research and develop resources that create timely and efficient workflow.
6. Prepare progress reports; inform supervisor of project status; and deviation from goals. Ensure completeness, accuracy and timeliness of all operational functions.
7. Prepare and submit reports as requested and required.
8. Develop and implement guidelines to support the functions of the unit.
Provides Work Direction:
1. Supervise storytelling team.
2. Manage external vendors, freelancers, and other external resources.
3. May supervisor student workers.
This position requires the ability to effectively establish and maintain cooperative working relationships within a diverse multicultural environment.
The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. In accordance with the Americans with Disabilities Act, as amended, the California Fair Employment & Housing Act, and all other applicable laws, SCU provides reasonable accommodations for qualified persons with disabilities. A qualified individual is a person who meets skill, experience, education, or other requirements of the position, and who can perform the essential functions of the position with or without reasonable accommodation.
Considerable time is spent at a desk using a computer and phone.
Required to frequently travel to outside constituent meetings.
Required to travel to other buildings on the campus.
May be required to attend conference and training sessions within Bay Area or in-state or out-of-state locations.
Meeting with external constituents at off-campus locations including other offices, restaurants, and other private and public venues.
The work environment characteristics described below are representative of those an employee encounters while performing the essential functions of this job.
Typical office environment.
Mostly indoor office environment with windows.
Offices with equipment noise and frequent interruptions.
a. Experience creating on-brand, audience-focused messaging.
b. Possesses an understanding of brand strategy and implementation through storytelling.
c. Ability to coordinate and create compelling stories and written copy to meet dynamic business goals.
d. Strong customer service orientation and commitment to deliver innovative, high-quality solutions.
e. Demonstrated success delivering high-quality work while also advocating for high standards throughout the organization.
f. Understanding of web content strategy.
g. Familiarity with web content management systems.
h. Knowledge of and experience with AP style manual.
i. Knowledge and use of search engine optimization.
j. Understanding and appreciation of the vision and values of a Jesuit Catholic educational mission.
k. Knowledge of higher education marketing and communication practices.
a. Excellent interpersonal, organizational, and project management skills.
b. Proven and demonstrated written and oral communication skills; exemplary writing, editing, proofing, communication and time management skills.
c. Must be goal-oriented and a self-motivated individual who can demonstrate accountability, initiative, creativity and focus in a rapidly changing and intellectually stimulating environment.
d. Outstanding computer skills, including experience with project management, team chat, e-mail, word processing, and database software.
e. Demonstrate sound judgment in situations requiring independent decision-making and in handling confidential and sensitive material.
a. Ability to work under pressure and respond positively to multiple deadlines with a commitment to accuracy and timeliness.
b. Demonstrated genuine appetite to contribute to a collaborative, ethical, and professional team environment.
c. Ability to work well independently and also in a team setting, and to provide leadership and direction.
d. Demonstrated ability to manage time and work load to multitask and achieve goals in a deadline driven environment while maintaining a strong attention to detail.
e. Demonstrated sound judgment for decision making and handling confidential and sensitive material.
f. Demonstrated skills in focusing on appropriate priorities, and driving completion of projects and tasks in a timely manner.
g. Ability to take initiative, present options, and anticipate outcomes; to work with both urgency and calm; the ability to juggle multiple projects simultaneously; flexibility; and comfort working in a fast-paced and changing environment.
h. Ability to articulate SCU brand across media and audiences.
Education and/or Experience:
Bachelors degree required, preferably in marketing, communications or a related discipline.
Eight to ten years of marketing experience, three to five years of writing experience with an emphasis on storytelling, preferably in higher education.
Open Until Filled: Yes
Special Instructions to Applicants:
To view the full job posting and apply for this position, go to https://jobs.scu.edu
About Santa Clara University
Santa Clara University is a comprehensive Jesuit, Catholic university located in Californias Silicon Valley, offering its 8,800 students rigorous undergraduate curricula in arts and sciences, business, and engineering, plus masters, Ph.D., and law degrees.
Distinguished by the highest retention rate and ranked second among all masters universities in the West by U.S. News and World Report, Santa Clara University is Californias oldest operating institution of higher-education. The University is focused on creating an academic community that educates citizens and leaders who will build a more just, humane, and sustainable world.
Santa Clara University is an Equal Opportunity/Affirmative Action employer, committed to excellence through diversity and inclusion, and, in this spirit, particularly welcomes applications from women, persons of color, and members of historically underrepresented groups. The University will provide reasonable accommodations to individuals with a disability.
Santa Clara University annually collects information about campus crimes and other reportable incidents in accordance with the federal Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act. To view the Santa Clara University report, please go to the Campus Safety Services website at http://www.scu.edu/cs/. To request a paper copy please call Campus Safety at (408) 554-4441. The report includes the type of crime, venue, and number of occurrences.
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