The Center for Health Security, located in Baltimore, MD, is an independent, free-standing center of the Johns Hopkins University Bloomberg School of Public Health. This position focuses on developing a strategic communications plan for the Center and leading and participating in the execution of that plan. The position reports to the Deputy Director and takes direction from the Center's Director.
The Director of Communications will set and guide the strategy for all communications, websites, and public relations messages to consistently articulate the Center's message. He/she will develop and implement a comprehensive strategy for brand management, online and direct marketing, media relations, and community engagement and will work closely with a senior peer group in the Center as the communications partner on a variety of strategic initiatives.
Responsible for developing and implementing the communications strategy to promote the Johns Hopkins Center for Health Security through all media outlets. Shapes and advances the Center's communications strategy, message, and brand across national and international communications.
Develops and implements a press strategy to increase the Center's public profile while supporting the Center's efforts to educate and influence high-level policymakers and their constituents.
Duties include, but are not limited to, writing press releases, arranging press conferences, and communicating through social media platforms such as Facebook, Twitter, Instagram, and other appropriate e-communications outlets. Responsible for informing, educating, and promoting the Center's work through all communication venues. Provides leadership to leverage the knowledge and experience of several professional staff, including the web editor.
Duties and Responsibilities:
Provide vision, leadership, and counsel for the Center's communications and marketing efforts, including overseeing the development and implementation of an integrated communications plan to broaden awareness of the Center and its brand across key stakeholder audiences: media, public officials, key influencers, and thought leaders.
Press and Media Relations
Formulate and manage a comprehensive media relations strategy. Engage with key media outlets, both proactively and reactively, cultivating and managing press relationships to increase media coverage of the Center's programs, publications, and special events. Evaluate the effectiveness of communications efforts, tracking media citations, and adjust communications strategies and efforts to improve coverage.
Exercise judgment to prioritize media opportunities and work with staff to develop talking points, presentations, and other material as needed. Serve as lead point person on media interactions that help promote the organization, and actively cultivate and manage press relationships to ensure coverage of issues of strategic importance to the Center.
Website and Social Media
Develop a social media strategy to increase visibility, engagement, and traffic across all Center platforms. Oversee work of Website Editor, who will be responsible for administering and coordinating Center's website, to develop and generate online content.
Curate content and increase audience engagement on Center's social media channels. Collaboration
Develop compelling messages and content to be used across all Center communication channels. Manage the development, distribution, and maintenance of all print and electronic messaging, including but not limited to newsletters, brochures, annual report, e-newsletters, and website. Coordinate and collaborate with the JHSPH External Affairs office.