The University of Washington (UW) is proud to be one of the nation's premier educational and research institutions. Our people are the most important asset in our pursuit of achieving excellence in education, research, and community service. Our staff not only enjoys outstanding benefits and professional growth opportunities, but also an environment noted for diversity, community involvement, intellectual excitement, artistic pursuits, and natural beauty.
UW Medicine's Strategic Marketing & Communications team is committed to providing integrated, strategic marketing and communications in support of UW Medicine's organizational priorities. UW Medicine is an internationally recognized health care leader and includes: Harborview Medical Center, Northwest Hospital & Medical Center, Valley Medical Center, UW Medical Center, UW Neighborhood Clinics, School of Medicine, UW Physicians and Airlift Northwest.
UW Medicine Strategic Marketing & Communications is recruiting for a limited term communications specialist to develop and execute a communications plan to educate and engage physicians about care transformation. UW Medicine received a grant from the Centers for Medicare and Medicaid Innovation to design a collaborative, peer-based learning environment to engage clinicians in activities that will substantially change how they view and practice medicine. The communications specialist will support these efforts by working with leadership to develop key talking points, communication tools and mechanisms to engage physicians.
Called the WWAMI Practice Transformation Network (WWAMI PTN), this grant-supported effort focuses on several key areas to transform how care is delivered by physicians with the ultimate goal of delivering high value, patient-centered care. The project is based on six fundamentals: developing and implementing standardized practices for patient care; instilling a focus on population health as well as individual patient health; developing the medical home model of practice; focus on data and informatics to better inform decision-making; shift the medicine paradigm from treating illness to keeping patients healthy; and using smart innovation to drive medicine forward.
RESPONSIBILITIES: The position is responsible for developing an overall strategic communications plan to assist in this effort. The position will: identify the most effective tools and best practices to reach its primary audience, clinical faculty based at UW Medicine; develop materials including print and video in support of this effort; develop and design website and social media opportunities; develop mechanisms to track and provide metrics to show engagement; present ideas and concepts to leadership; establish feedback mechanisms with physicians; recommend and deploy activities to engage the entire healthcare workforce; and engage and manage external vendors as necessary (e.g. writers, designers, web developers), manage a budget, and other duties as assigned. The position will collaborate with other initiatives geared toward transforming care such as the Accountable Care Network and Patients are First initiative.
The successful candidate must be an excellent story-teller with an ability to use communications tactics to engage an audience that has many competing priorities. The position reports jointly to UW Medicine's Director of Internal Communications and the Associate Director, Office of the Associate Chief Medical Officer, and will interact closely with the Chief Medical Officer and the Associate Chief Medical Officer. The individual will work within a team of professionals engaged in marketing, creative, digital, media relations and other communications skill sets to provide support.
BA in communications, English, marketing, business
5 to 7 years of experience in communications or related field
Excellent writing and editing skills
An understanding of the use of video as a communications tool
Excellent verbal and interpersonal communications skills
Strong presentation skills
Proven ability to work in a complex organization.
Ability to manage multiple priorities and many competing deadlines
CONDITION OF EMPLOYMENT:
Appointment to this position is contingent upon obtaining satisfactory results from a criminal background check.
Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Criminal Conviction History, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select Apply to this position. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your My Jobs page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergra...duate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.