About Virginia Tech:
Virginia Tech is a public land-grant university, committed to teaching and learning, research, and outreach to the Commonwealth of Virginia, the nation, and the world. Building on its motto of Ut Prosim (that I may serve), Virginia Tech is dedicated to InclusiveVT—serving in the spirit of community, diversity, and excellence. We seek candidates who adopt and practice the Principles of Community, which are fundamental to our on-going efforts to increase access and inclusion, and to create a community that nurtures learning and growth for all of its members. Virginia Tech actively seeks a broad spectrum of candidates to join our community in preparing leaders for the world.
The Director of Communications:
-Develops, executes, and evaluates a comprehensive communications program for the Office of Undergraduate Admissions in support of its vision and strategic directions.
-Provides oversight of the Office of Undergraduate Admissions communications and marketing initiatives, campaigns and activities.
-Develops and establishes plans in accordance with the university’s branding initiatives, including market assessments and program evaluation activities on campaigns specific to the Office of Undergraduate Admissions.
-Oversees the high-level public content, organization, and structure for the undergraduate admissions website and advances the presence of undergraduate admissions in a variety of established and emerging social media.
-Develops plans to engage undergraduate students using various innovative campaigns and technologies.
-Provides assistance with undergraduate admissions events.
-Works collaboratively with the undergraduate admissions leadership team and colleagues from University Relations to enhance the reputation of and to build support for the Office of Undergraduate Admissions and its initiatives and programs.
-Provides supervision and leadership to a team of full and part-time staff members.
- A Master’s degree in marketing, public relations, communications, journalism, or other related field, or a Bachelor’s degree in a related field with significant related experience.
- A broad background in institutional communications with a strong record of progressive experience in contemporary communications fields.
- Ability to develop and implement a strategic vision.
- Evidence of strong writing, editing, interpersonal, presentation, and marketing skills.
- Proficiency in using word processing, image processing, content management systems, and social networking tools in communications or marketing programs.
- Understanding of effective graphic design, branding principles, and the use of the internet and social media as means of communication.
- Ability to manage multiple and competing priorities and to take initiative in a dynamic, fast-paced environment.
- Ability to work collaboratively with a team of colleagues and serve as a representative of the division.
- Significant experience supervising a team of professional staff members.
- Experience working in a higher education setting.
- Working knowledge of Adobe Creative Cloud software (specifically in Design, Photoshop, Illustrator, and Premiere).
Employee Category: Administrative and Professional Faculty
Appointment Type: Regular
Tenure Status: Non-Tenure Track
Percent Employment: Full-time
Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, gender, gender identity, gender expression, national origin, political affiliation, race, religion, sexual orientation, genetic information, or veteran status; or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees, or applicants; or any other basis protected by law.
For inquiries regarding non-discrimination policies, contact the executive director for Equity and Access at 540-231-2010 or Virginia Tech, North End Center, Suite 2300 (0318), 300 Turner St. NW, Blacksburg, VA 24061.
Review Date: 03/01/2017