Lake Superior Big Top Chautauqua, a non-profit arts organization celebrating 30 years of summer performances and regional touring shows, and celebrating 20+ years of producing the nationally-broadcast radio show Tent Show Radio, is searching for a full-time Marketing Director. Big Top, named the “Best Outdoor Venue” by the Minneapolis Star Tribune, seeks a creative, motivated team player to educate and inspire potential attendees and donors to experience the Big Blue Tent.
The Marketing Director reports to the General Manager and Executive Director. He/she plans, oversees and executes Big Top’s marketing and promotion, internal and external communications, and public relations. The overall objective of this position is to maximize ticket sales and company awareness and to facilitate the easy access to information about Big Top and our programs. This person oversees one employee who is in charge of graphic design and website and may oversee a distribution person in the summer. Additional details include:
Works collaboratively with Big Top staff to ensure marketing and communication efforts support Big Top’s mission and the strategic plan.
Develops and executes annual marketing and communications plan.
Prepares budgets for the Marketing and Communications plan.
Establishes long-term goals and objectives to improve overall ticket sales and promotion of the Big Top experience.
Cultivates relationships with media professionals in the region.
Leads the Public Relations effort, representing Big Top to the public and media organizations.
Seeks free media exposure, stories, trade sponsorships, articles, mentions, etc.
Keeps company website updated, accurate and attractive.
Leads a coordinated plan for social media.
Designs and produces season marketing brochures, flyers and advertisements.
Oversees Big Top merchandise design and purchasing.
Ensures wide distribution of Big Top materials throughout the area during ticket sales season.
Manages all outside vendor partnerships related to marketing and communications.
Produces print and digital pieces to support various aspects of Big Top including but not limited to touring, development, box office and merchandise.
Bachelor's degree in marketing or related field, or equivalent combination of education and experience.
Minimum of 3 years of experience in marketing and communications management.
Excellent writing skills.
Experience and contacts for creating earned media.
Experience in planning, creating and executing digital advertising and social media strategies.
Moderate to advanced graphic design skills, including understanding of Adobe Creative Suite.
Photography skills a plus.
Additional Salary Information: Salary commensurate with experience.
Lake Superior Big Top Chautauqua is a non-profit arts organization located in Washburn & Bayfield, Wisconsin. Our 900-seat summer venue is located at the base of Mt. Ashwabay overlooking Lake Superior. We just completed our 30th Anniversary season of presenting summer performances. We also tour regionally and produce a nationally-broadcast radio show "Tent Show Radio" for Wisconsin Public Radio... and other listener-supported stations. Big Top Chautauqua is the only known all-canvas tent theatre left in the country. We produce original productions and present internationally-touring performers. Over the last 30 years we have presented Johnny Cash, Willie Nelson, Garrison Keillor, The Smothers Brothers, Emmylou Harris, John Prine, Nanci Griffith, Buddy Guy, Steve Earle, Brandi Carlile, Keb' Mo', Taj Mahal, Jonny Lang, The Mavericks, The Beach Boys, John Hartford, The Nitty Gritty Dirt Band, Del McCourey, Bill Monroe, Bonnie Raitt and many more musical artists.