About Virginia Tech:
Virginia Tech is a public land-grant university, committed to teaching and learning, research, and outreach to the Commonwealth of Virginia, the nation, and the world. Building on its motto of Ut Prosim (that I may serve), Virginia Tech is dedicated to InclusiveVT—serving in the spirit of community, diversity, and excellence. We seek candidates who adopt and practice the Principles of Community, which are fundamental to our on-going efforts to increase access and inclusion, and to create a community that nurtures learning and growth for all of its members. Virginia Tech actively seeks a broad spectrum of candidates to join our community in preparing leaders for the world.
Reporting to the Director of Annual Giving, the Assistant Director is accountable for ensuring Virginia Tech maximizes the potential of digital marketing within an increasingly segmented, multi-channel engagement strategy. By collaborating with stakeholders and managing resources the incumbent plans and implements annual giving campaign strategies, content, and messaging, including writing and editing direct acquisition pieces for individual donors through outbound print, digital and the Annual Giving's web presence. Responsibilities for print and digital materials, including fundraising appeals, stewardship letters and reports, the annual report of contributions, letterhead, pledge cards, envelopes, and other related materials. The assistant director is a team player in developing and implementing fundraising upgrade / upsell strategies and achieving revenue and donor participation goals.
The Annual Giving team is responsible for increasing, diversifying and sustaining annual philanthropic support for Virginia Tech by appealing to key segments of alumni, parents and friends of the University. The assistant director administers Annual Giving database support by building routine & ad hoc segmented college / program reports and formulating charts depicting a range of donor trends. The assistant director has a strong understanding and knowledge of educational fundraising processes and best practices.
Bachelor's degree with relevant marketing and communications experience or Master's degree.
Demonstrated experience in direct response marketing, marketing communications, or marketing annual giving philanthropic endeavors.
Ability to work independently and collaboratively within a team environment to achieve institutional goals.
Proficient in all standard computer applications, including Microsoft Word, Excel, Outlook, and PowerPoint.
Demonstrated experience developing and managing content for alumni communications including electronic communications and mass emails, web content, print brochures, invitations or appeals, and letters for distribution to alumni or related communications experience.
Knowledge and ability using Customer Relationship Management software.
Demonstrated experience in working with marketing databases, websites, and social media.
Experience working in annual giving, or volunteer management.
Experience in higher education, or non-profit service organizations.
Employee Category: Administrative and Professional Faculty
Appointment Type: Regular
Tenure Status: Continuous
Percent Employment: Full-time
Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, gender, gender identity, gender expression, national origin, political affiliation, race, religion, sexual orientation, genetic information, or veteran status; or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees, or applicants; or any other basis protected by law.
For inquiries regarding non-discrimination policies, contact the executive director for Equity and Access at 540-231-2010 or Virginia Tech, North End Center, Suite 2300 (0318), 300 Turner St. NW, Blacksburg, VA 24061.
Review Date: 01/03/2017