The Content Manager plays a pivotal role in Northwestern Pritzker School of Law’s promotion and outreach, specifically focusing on Dean’s communications, Master of Science in Law (MSL) Program, and Donald Pritzker Entrepreneurship Law Center (DPELC). The Content Manager will brainstorm, design and implement innovative and effective approaches for sharing high-impact content via the Law School’s digital and social media platforms, and for engaging Northwestern Pritzker School of Law, MSL, and DPELC audiences.Key responsibilities include managing the creation, curation and evaluation of communications for the Dean, including but not limited to internal messages, content for a Dean’s blog, Twitter, Instagram, and other existing and developing social media platforms, op-eds, and constituent notes and letters, MSL and DPELC website, including writing, editing, and posting news articles, photographs, videos and other materials; writing, creating, and managing traditional content, such as print brochures, publications, handbooks, and ad content; and collaborating with the law school’s marketing and communication team.The ideal candidate will possess a high degree of initiative, motivation, flexibility, self-direction and strategic thinking and a passion for storytelling, social media and audience engagement. The job will require a high level of collaboration across the Law School and Northwestern University, and a commitment to finding ways to improve delivery of content through coordinated complementary efforts.
Please note: Position requires flexible schedule to accommodate business needs during busy periods (occasional overtime).
- Developing and drafting internal messages and announcements, constituent notes and letters for the Dean.
- Developing and maintaining Dean’s blog and other Dean-specific social media content. Research, write/edit and create layout for new blog entries and social media posts, as well as articles and features that express the Dean’s ideas, thoughts, expertise, and interests while ensuring material engages a diverse audience of readers. Where appropriate, ensure prompt response to blog and social media comments and email. Provide metrics of blog and other social media traffic statistics; report and share blog and social media comment feedback with Dean. Perform continuous enhancements and modifications to blog and social media platforms. Assess new standards, technologies and trends, and formulate plans for future enhancement to blogging and other social media platforms.
- Working closely with the Dean and Marketing and Communications to develop, draft, and review Dean-authored op-eds.
- Mapping out a content strategy that supports and extends marketing initiatives related to Northwestern Pritzker School of Law’s Master of Science in Law (MSL) and Donald Pritzker Entrepreneurship Law Center (DPELC), both short- and long-term, determining which methods work for the Northwestern Law brand.
- Identifying compelling story ideas and creating digital content that is relevant, informative and impactful with attention paid to quality, style and format.
- Developing and implementing a comprehensive digital content distribution strategy including exploring a more robust and strategic use of email marketing, identifying opportunities for contribution and engagement and targeting influencers and other thought leaders to help maximize MSL and DPELC visibility, reach and impact and increase engagement with its target audiences.
- Collaborating with the Law School’s Marketing and Communications team to identify new opportunities for the distribution of digital and media content, develop strong relationships and effective communications and work flow processes, and ensure MSL and DPELC news content is shared and promoted via all appropriate channels.
- Working with the Law School’s Communication and Marketing team to launch new site features and content that meet the interests and needs of the Dean as well as the MSL and DPELC audiences and stakeholders.
- Using analytics to determine the reach and impact of the Law School’s MSL and DPELC digital presence and guide decisions on ways to improve user experience, increase traffic and engagement, structure content and optimize for both owned (CMS) and third party (Twitter, Facebook, YouTube, Instagram, LinkedIn, Flickr, etc.) platforms.
Content Management, Distribution, and Outreach
- Managing Dean, MSL, and DPELC social media channels, including Facebook, Twitter, LinkedIn (the School’s university page), Instagram and Flickr; developing strategy, compelling content, and effective workflows to engage diverse audiences; managing opportunities for publishing, listening and engagement, and representing and personifying the Law School’s public-facing social media “voice”.
- Distributing MSL and DPELC content across the Law School’s digital outlets, including the website, social media channels and related properties keeping in mind multiplatform utility, search engine optimization and maximizing user experience.
- Writing, creating and managing traditional content, such as print brochures, publications, handbooks, and ad content, for use in marketing and public relations activities. Assure consistent brand content and story-telling across all marketing communication channels and vehicles.
- Responsible for organizing, collecting, and posting content from various internal and external groups, including outreach in consultation with faculty, staff, MSL alumni, corporations, and potential applicants to develop content.
- Participating in on-campus events and activities, live tweeting/posting real-time images, quotes, and other compelling Law School social channels, specific to the Dean, MSL, and DPELC.
- Performs other duties as assigned.
- Successful completion of a full 4-year course of study in an accredited college or university leading to a bachelor's or higher degree in communications, marketing, public relations, journalism, English or related discipline; or the equivalent combination of education, training, and experience from which comparable skills can be acquired.
- Minimum of 3 years work experience creating and distributing digital content, including web, social and email content.
- Demonstrated experience implementing comprehensive social media and digital distribution strategies across channels/platforms and managing an editorial process to maximize the impact of digital content.
- Basic knowledge of image processing and hand-on experience with web-based WYSIWYG editors and other web-based collaboration tools.
- Excellent writing, editing and verbal communications skills, with strong attention to detail, and a passion for digital and content strategy and associated analytics.
- Strong analytical, technical, project management and organizational skills.
- Sound editorial judgment, and an ability to multitask, meet deadlines and work under pressure.
- Excellent interpersonal skills and an ability to work collaboratively and thrive in a dynamic, highly decentralized environment.
- Team player with a positive, collegial attitude, a high level of professionalism, initiative and adaptability, and a keen sense of humor essential.
- Proficiency with Microsoft Word, Excel, HTML, video, podcasting, blogging, email marketing, content management technologies, and a general comfort working with new technologies.
- Experience in higher education or nonprofit with a national or global presence highly desirable.
- Experience or familiarity with Photoshop, iMovie, Final Cut Pro, and Acrobat a plus.
As per Northwestern University policy, this position requires a criminal background check. Successful applicants will need to submit to a criminal background check prior to employment.
Northwestern University is an Equal Opportunity, Affirmative Action Employer of all protected classes including veterans and individuals with disabilities.