POSITIONSUMMARY: The Digital Strategy Manager leads a team that brings together expertise in digital technologies, including user experience and web design, interactive marketing tools, processes, analytics, and project, account, and vendor management. The Digital Strategy Manager is a partner to the College academic and administrative teams as it relates to strategic digital planning, along with being a lead and mature voice for digital technologies, innovation and ensuring strategic digital plans are implemented successfully across the college.
Serve as a member of the Marketing and Communications leadership team.
Create and manage a plan for continuous quality improvement on the newly-launched STLCC website.
Set strategy and drive continuous quality improvement and innovation across STLCC's social and digital media channels.
Partner with marketing and communication managers to analyze plans and implement online programs to help achieve objectives.
Partner with the Marketing manager, to regularly test, measure, and report on performance and cost of marketing initiatives to improve ROI and measurement against KPIs.
Ensure alignment between digital marketing strategies and the overall marketing plan and ensures that brand standards are used consistently.
Creatively and strategically manage social media channels including but not limited to Instagram, Snapchat, Twitter, YouTube, LinkedIn, and Facebook.
Evaluate emerging technologies and provide thought leadership.
Perform other job duties as assigned.
Master's degree OR Bachelor's degree and seven (7) years of experience working in technology, website, social media, and marketing and communications.
Proven experience managing a high performance marketing team.
Experience with multiple web, CMS, and automated marketing platforms including Adobe Creative Suite, Basecamp, and HTML/CSS.
Proven track record of effectively utilizing current online marketing concepts, strategies, and best practices.
Proven track record of project management – project management certification or PMP is a plus.
Ability to communicate complex topics to non-specialists.
Proven experience working with leadership to advance institutional initiatives.
Creative ability and strong analytical skills.
Proven ability to meet deadlines and stay focused, savvy, efficient, and effective in managing multiple priorities.
Open Until Filled: No
Quick Link: 6900
Salary: Commensurate with experience
Employee Group: Professional
Affirmative Action Statement:
St. Louis Community College is an Affirmative Action /Equal Opportunity Employer and welcomes individuals with diverse backgrounds, experiences, and ideas who embrace and value diversity and inclusivity.
St. Louis Community College is the largest community college system in Missouri and the second largest institution of higher education in the state with current credit enrollment each semester of almost 30,000 students. The College is accredited by the North Central Association/Higher Learning Commission. The College includes four campuses, three education centers and district administrative offices enrolling 20,000 students. We offer 15 college-transfer and 90-plus career programs in the areas of art and design, business, civil and community service, engineering and technology, health and office professions; plus continuing education, developmental, and business/industrial training programs. The College employs 1,400+ full-time faculty and staff and 2,300+ part-time faculty and staff