Associate Director, Website Strategy in the External and Relations and Development department
January 12, 2018
New York, New York
Advertised Summary Job Description: Reporting to the Executive Director of Strategic Communications, the associate director of web strategy will be primarily responsible for the creation, collection, management, and maintenance of content (text, images, and video) on Columbia Business School's main external-facing website. The associate director will work with the Strategic Communications team, IT, and constituent departments of Columbia Business School to manage the School's websites, maintain code and accessibility standards, and evaluate the site's analytics to improve site visibility and usability, and support School strategy.
1. Manage the School's portfolio of websites. This includes ongoing evaluation and revision of the site's functionality and content for effectiveness, monitoring, and implementing relevant best practices and trends in website content.
2. Meet with stakeholders across the school to identify website needs, including front-end and back-end improvements. Prepare project proposals, outline resource needs, allocate budgets, and project manage development process with colleagues in Information Technology Group and/or outside vendors.
3. Monitor and identify ways to increase website traffic.
4. Assist website administrators with routine maintenance duties, and train users. Create and maintain training documentation and best-practice web documents. Advise constituent departments on website content strategy in line with the School's strategy and website best practices.
5. Act as a liaison between stakeholders and the Information Technology Group, External Relations and outside vendors to resolve technical problems and improve the site experience.
6. Ensure pages conform to SEO best practices. Implement and maintain SCHEMA markup and metatags to improve site visibility.
7. Ensure website matches WCAG 2.0 standards as required by the Americans with Disabilities Act. Make webpages and PDF documents accessible to users with visual, hearing, and mobility impairments. Ensure mobile accessibility.
8. Monitor trends in front-end web technology and proactively develop and implement improvements to the functioning of the site.
General Minimum Qualifications: Bachelor's degree and/or its equivalent required. Minimum 4 years related experience required.
Preferred Qualifications: Familiarity with HTML email frameworks (e.g., Foundation), Node.js, React, or D3.js a plus. Experience in managing, developing, and maintaining digital content preferred.
As a member of the National Collegiate Athletic Association (NCAA) and the Council of Ivy Group Presidents (Ivy League), it is imperative that members of the Columbia University community, in all matters related to the intercollegiate athletics program, exhibit the highest professional standards and ethical behavior with regard to adherence to NCAA, Conference, University, and Department of Intercollegiate Athletics and Physical Education rules and regulations.
Columbia University is an Equal Opportunity/Affirmative Action employer.
Columbia University is one of the world's most important centers of research and at the same time a distinctive and distinguished learning environment for undergraduates and graduate students in many scholarly and professional fields. The University recognizes the importance of its location in New York City and seeks to link its research and teaching to the vast resources of a great metropolis. It... seeks to attract a diverse and international faculty and student body, to support research and teaching on global issues, and to create academic relationships with many countries and regions. It expects all areas of the university to advance knowledge and learning at the highest level and to convey the products of its efforts to the world.