Social Media Communications Manager - Minnetonka, MN
January 12, 2018
If you want to achieve more in your mission of health care, you have to be really smart about the business of health care. Challenge yourself, your peers and our industry by shaping what health care looks like and doing your life's best work.(sm) The Social Media Communication Manager is responsible for development of the enterprise social media strategy and the day-to-day execution of the strategy. This includes social media content and channel management, measurement and analysis of UnitedHealth Group social media initiatives, oversight of paid social media initiatives, and maintenance of enterprise social media governance. Ideal candidate must be a proactive, tech savvy, assertive team player who can balance a variety of assignments within the fast-paced environment of Corporate Communications. Candidate will be passionate about the digital and social media space. Primary Responsibilities: Lead social media content research, creation, and approval to ensure valuable engagement on the UnitedHealth Group branded social media accountsManage a community manager who is responsible for social media publishing, data collection, trademark auditing, and moreDevelop quantitative analyses, custom models and ad hoc reports to effectively monitor performance, trends, and opportunities within social media channels and PR activity Raise issues of concern in real time by using good judgment to determine what should be escalated, while also identifying and raising potential risks prior to publishing contentWork with various PR and business teams to provide analysis of social landscape and audience reach, frequency, velocity, demographics, and related dimensionsProvide recommendations on how to optimize social media campaignsWork with new users of social media across the enterprise to register new social media channels Connect business units and foster collaborationMaintain on-going status updates with business units; know what is going on across the enterprise in the social media spaceRegularly share social media best practices with business unit social media managersManage and maintain the employee social media education programBe a thought leader for the enterprise on social mediaLead and organize internal social media meetings (quarterly)Coordinate with the search, web analytics, and social media listening teams to create and measure integrated digital media campaigns Consult on paid social media campaigns for UnitedHealth Group, and schedule, optimize, and measure these campaignsPartner with internal communications to drive strategy for employee social media advocacy platform
Required Qualifications 3 or more years of experience leading social media strategy that aligns with business objectives and relies on data-driven decision-making Experience managing and setting goals for a team Expertise and experience with social media platforms such as Twitter, Facebook, LinkedIn and YouTube, including paid modules, while also keeping a pulse on emerging trends and tools Expertise and experience with social media listening tools and content management / measurement tools Preferred Qualifications Experience with Sprinklr, Opal, Sysomos, Brandwatch, Adobe Analytics, and BudURLSoft Skills:Ability to identify objectives, develop metrics that accurately measure those objectivesStrong analytic skills both quantitative and qualitativeStrong critical thinking, writing and communication skillsSelf-starter with strong ability to initiate projects and see through to completionAbility to present social media information, analysis and education to others with minimal knowledge, including executive leadership Must be able to demonstrate strong editorial judgment and writing ability Careers at UnitedHealth Group. We have modest goals: Improve the lives of others. Change the landscape of health care forever. Leave the world a better place than we found it. Such aspirations tend to attract a certain type of person. Crazy talented. Compassionate. Driven. To these select few, we offer the global reach, resources and can-do culture of a Fortune 6 company. We provide an environment where you're empowered to be your best. We encourage you to take risks. And we offer a world of rewards and benefits for performance. We believe the most important is the opportunity to do your life's best work.(sm) Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment. Job Keywords: Social Media Communications Manager, Minnetonka, MN, Minnesota
Our mission is to help people live healthier lives and to help make the health system work better for everyone.- We seek to enhance the performance of the health system and improve the overall health and well-being of the people we serve and their communities. - We work with health care professionals and other key partners to expand access to quality health care so people get the care they need... at an affordable price. - We support the physician/patient relationship and empower people with the information, guidance and tools they need to make personal health choices and decisions.