Business Development Manager, Senior (Business Intelligence Manager)
Greater Fort Lauderdale Convention & Visitors Bureau
January 10, 2018
Fort Lauderdale, Florida
Full Time - Experienced
The Broward County Board of County Commissioners is seeking qualified candidates for the position of Business Development Manager, Senior (Business Intelligence Manager).
An exciting and rewarding opportunity awaits you with the Greater Fort Lauderdale Convention and Visitors Bureau.
The Greater Fort Lauderdale Convention and Visitors Bureau promotes travel and drives visitation to and within Greater Fort Lauderdale, sharing the warmth and beauty of Greater Fort Lauderdale with the rest of the World. Here at the GFLCVB we strive to market the area globally as a premier, leisure, convention and business destination for the benefit of the community including all of its municipalities.
We are currently seeking a Business Development Manager, Senior (Business Intelligence Manager) who will be an integral part of the GFLCVB by gathering data to help guide and support convention and tourism product development.
General Description The purpose of this class within the organization is to provide creative leadership through gathering convention and tourism data that support sales initiatives by the GFLCVB Sales Team.
This class works under administrative supervision, developing and implementing programs within organizational policies and reports major activities to executive level administrators through conferences and reports.
Minimum Education and Experience Requirements: Requires a Bachelor's degree from an accredited college or university with major coursework in business, statistics, marketing, hospitality or closely related field.
Requires six (6) years in hospitality, tourism or convention sales/marketing experience related to the area of assignment.
Preferences: Masters Degree in relevant field STR/AHLEI Certification in Hotel Industry Analytics 5 years experience with CRM database
The functions listed below are those that represent the majority of the time spent working in this class. Management may assign additional functions related to the type of work of the job as necessary.
Plan and direct research and business intelligence projects to support convention and tourism product development, plus marketing strategies.
Share with CVB staff and stakeholders research projects on relevant industry topics and work closely with CVB departments to identify business questions and monitor trends.
Report on key market trends, changing market conditions and highlighting opportunities and threats to facilitate informed decision-making by the business.
Roll-out dashboard tool to CVB staff and community stakeholders which will monitor a wide range of GFL key performance indicators.
Work closely with Marketing Department to identify consumer personas, geographic regions, and specific client demographics to optimize marketing spend.
Work with Convention Sales Department to identify specific clients who are compatible with GFL convention assets, in particular the BCCC.
Work with International Tourism Department to identify threats and opportunities available to GFL in the highly competitive global tourism marketplace.
Work with other CVB Departments (Multicultural, Sports, LGBTQ, Film) to identify, plan and execute research projects which will enhance GFL's position in these niche markets.
Establish an efficient framework for obtaining and disseminating valuable intelligence, and creating high quality, accessible, and timely research for the benefit of all industry stakeholders.
Maintain and enhance database of all tourism research and statistics including:
Visitor statistics (i.e., economic impact of tourism, visitor spend, origination, length of stay)
Airport and cruise port arrivals
ROI models on groups, leisure tourist and event attendees
Visitor segmentation to determine GFL's key visitor segments and areas of opportunity
Build an on-line panel and survey documents addressing specific research needs as may be identified
Identifying and developing relationships with business partners to source and share market information, so that key business decisions are based on sound empirical evidence.
Utilize CRM tools across all data points being measured to monitor performance and use to achieve intelligence objectives.
Develop competitive intelligence strategy.
Implement efficiencies to maximize data collected and make more intelligent business decisions in the organization.
Gathers, organizes, analyzes, examines and/or evaluates data or information and provides recommended actions regarding the convention and tourism product development, plus marketing strategies.
Evaluates results of research projects, campaigns and initiatives using metrics including visitor numbers, conversions, return on investment (ROI), media value, and hotel sentiment and prepares recommendations.
Evaluates and identifies growth opportunities to increase and achieve targeted international room night goals through developing and executing various sales and marketing strategies for assigned markets; works daily with Fort Lauderdale-Hollywood Airport (FLL)
Performs related work as assigned.
Physical demands refer to the requirements for physical exertion and coordination of limb and body movement.
Performs light work that involves walking or standing most of the time and involves exerting up to 20 pounds of force on a regular and recurring basis, or skill, adeptness and speed in the use of fingers, hands or limbs on repetitive operation of electronic office equipment within moderate tolerances or limits of accuracy.
Unavoidable Hazards (Work Environment)
Unavoidable hazards refer to the job conditions that may lead to injury or health hazards even though precautions have been taken.
Americans with Disabilities Act Compliance:
Broward County is an Equal Opportunity Employer. The ADA requires Broward County to provide reasonable accommodations to qualified persons with disabilities. Prospective and current employees are encouraged to discuss ADA accommodations with management.
Emergency Management Responsibilities:
During emergency conditions, all County employees are automatically considered emergency service workers. County employees are subject to being called to work in the event of a disaster, such as a hurricane, or other emergency situation and are expected to perform emergency service duties, as assigned.
County-wide Employee Responsibilities:
All Broward County employees must serve the public and fellow employees with honesty and integrity in full accord with the letter and spirit of Broward County's Employee Code of Ethics, gift, and conflict of interest policies.
All Broward County employees must establish and maintain effective working relationships with the general public, co-workers, elected and appointed officials and members of diverse cultural and linguistic backgrounds, regardless of race, color, religion, sex, national origin, age, disability, marital status, political affiliation, familial status, sexual orientation, pregnancy, or gender identity and expression.
About Greater Fort Lauderdale Convention & Visitors Bureau
The Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) is the official marketing agency for Broward County, Florida. The (GFLCVB) is a governmental agency funded by a portion of the five percent (as of July 1, 1996) tax on hotel rooms. The 38-member staff of the GFLCVB promotes the Greater Fort Lauderdale area as a premier year-round leisure and meeting destination.