American College of Obstetricians and Gynecologists
January 3, 2018
Washington, Dist. Columbia, 20024, United States
Full Time - Experienced
The American College of Obstetricians and Gynecologists (ACOG) is the premier not-for-profit organization for women's health care. Comprised of over 58,000 physician-members who are experts in women's health care, ACOG provides to its members the highest quality education opportunities, practice-oriented resources, research, advocacy, and organizational support. With headquarters located in S.W. Washington, DC, we provide a positive, supportive work environment, excellent benefits and so much more! To learn more about our organization, please visit us at www.acog.org.
The College is currently seeking a Member Services Marketing Manager to develop a compelling and engaging member experience for ACOG members. This person will build and maintain positive retention rates with current members, gathers information on changing member needs and trends, and supports efforts to increase recruitment efforts. This position works closely with the Members Services and will assist with daily content management work, which includes managing editorial calendars and maintaining membership-oriented webpages. This position is responsible for maintaining content that is accurate, engaging, and effectively conveys the value of being an ACOG member.
Serve as primary staff liaison to the Membership Services Department, providing guidance and support for communication and marketing needs.
Develop and implement membership retention and reactivation campaigns, using data, identifying potential membership markets, and monitoring trends.
Plan and implement targeted marketing communications in various channels (direct mail, email, social media, etc.) to member and non-member physicians.
Develop and maintain membership demographic profile reports and analytics, and make recommendations regarding individual recruitment campaigns.
Introduce greater segmentation and personalization to ACOG member communications, responding to members' existing and anticipated needs, with the goal of increasing engagement
Collaborate with ACOG District managers on their member communications, including managing their marketing plans, and evaluate desired objectives and outcomes
Oversee editorial content calendars, collaborating with the Marketing and other stakeholders to develop messaging timelines that will engage members and ensure a positive member experience
Develop and maintain positive member relations by ensuring member requests and questions are handled in a timely manner with effective messaging.
Work closely with Marketing & Communications team to ensure brand alignment in communication of core themes and messages to meet the needs and expectations of specific audiences.
BS/BA degree required, preferably in marketing, communications, or related field.
5+ years' experience in print and digital direct marketing, preferably with a focus on member acquisition, retention, and engagement.
Demonstrated customer service proficiency, exhibiting high standards of timeliness and responsiveness.
Strong written and verbal communication skills, with a demonstrated proficiency in copywriting.
Experience with data analysis, marketing analytics, and segmentation.
Excellent management and leadership skills (i.e., creating and working in a team environment, analytical skills, interpersonal and communication skills)
Excellent problem solving and conflict resolution skills
Experience and demonstrated success in developing and implementing strategic initiatives