California College of the Arts is looking for a Digital Content Director to oversee content strategy and execution across all digital platforms, producing compelling and shareable written, video and podcast content from conception to completion.
The director oversees Marketing and Communications team members responsible for web content strategy, development, production and placement on a daily operational level. This includes developing and directing overall digital content strategy, day-to-day management and oversight of all content creation published on the College's main site as well as its myriad social media channels, blog and online platforms. This position also oversees the outbound and inbound marketing strategy to ensure an impactful advertising plan is executed. This role leads the College's growing content team and plays a key role in planning and executing the redesign of the main site as well as expanding, enhancing and organizing its portfolio of multimedia content across all digital mediums—video, photography, textual and audio.
Primary responsibilities focus on ensuring a rich, integrated content strategy is conceived and applied across the College's main website, online publications, an array of social media platforms and our inbound blog. This role works directly with and oversees the Content Management System and Digital Asset Management platform. To help the team stay apprised of news and select and develop potential stories for the Web, s/he co-directs the Content team on story gathering and assignments, and builds and maintains a network of internal sources and story leads across the College for ongoing content creation. This position is also responsible for exploring ways of conceiving, producing and promoting multimedia content that will generate exposure for the College as a leader in design education and an incubator of influential innovators and makers.
The ideal candidate is an excellent writer for the Web with superior editing skills and social media expertise, video production and editing skills and exposure to/experience with one or more content management systems.
This is a temp-to-perm position with comprehensive benefits starting immediately upon hire.
MAIN RESPONSIBILITIES: Lead the Digital Content team in its strategic and operational planning and execution. Work closely with the Design team to use the Web for building personalized, integrated, and strategic relationships between the college and external constituents; support recruitment; foster fluid communication and community among internal constituents; maintain a consistent image/identity representation for the College; and advance the greater strategic initiatives of the College. Act as a key liaison to our digital agency, Torchbox, in the ongoing management of the redesign of our external-facing website process, providing input on the back end functionality as well as the development, production and implementation of an entirely new suite of content representing the College across its most visible portal to global audiences. Develop the content strategy and oversee the creation and curation of all text and multimedia content to ensure a timely website launch in summer, 2018. Play an active role in managing and executing content strategy and production for website redesign process. Oversee the creation of a more robust, strategic and focused social media presence on all platforms, driven by interactive hashtag campaigns designed to foster community, content and a visually-driven testament to the quality of work produced by constituents of this institution. Expand and augment our reach through increased production of multimedia programming, including video 'How To' series and podcasts, etc. Continue to expand video production that captures the institution's core competencies – its students, alumni, faculty, facilities and location. Collaborate with Editor on expansion of alumni magazine as it relates to creating and managing the content to develop a new hybrid digital publication combining elements of the website multimedia and Glance magazine. Work closely with IT, editorial, and design/production staff and internal constituents to ensure timely production of Web content and parallel print content. Manage a growing team of content producers, including the Web and Digital Media Specialist, Sr. Digital Marketing Manager, Community Manager and a stable of freelance contributors (student workers, photographers, videographers and Digital Asset Management data organizer) Collaborate with the broader Marketing and Communications team and high-level College stakeholders on developing story/content ideas that target a range of audiences, including both current and prospective students, external influencers, alumni, faculty, staff, donors, neighbors, volunteers, the arts community and the general public. Oversight and key strategic contributor to expanded multimedia content production (video, blog posts, audio, photography) and an ever-growing array of social media presences. Develop and oversee Search Engine Optimization and digital publishing best practices to grow our reputation among influencers and promote discoverability online. Cultivate a stable of internal content creators—students, faculty and alumni. Write original, compelling, informative content for major online communications vehicles; gather and/or edit multimedia content to suit these vehicles. Increased focus on video quantity, quality and content, including distribution strategy. Oversee strategic growth of social media presence (via content, paid placement and SEO best practices) Oversight of Digital Asset Management implementation and ongoing integration with main website. Review online content prior to posting, ensuring SEO best practices are implemented. Attend College events, sometimes outside the scope of normal office hours, as needed for story development and messaging opportunities
MINIMUM QUALIFICATIONS: Minimum experience of 7 years in an editorial or related role, writing on a broad range of topics, especially in art, education and culture Knowledge of social media marketing principles and online writing/editing experience Expertise in best practices for SEO-friendly, data-driven web publishing on all digital platforms. Knowledge of content management systems and processes Multimedia editing experience, preferably in the context of online communications Solid reporting, interviewing and research skills Ability to communicate in clean, concise and engaging prose across a variety of needs, from basic reportage to more marketing-oriented copy. An accurate, consistent, and detail-oriented editor Experience leading integrated, collaborative teams and directly supervising skilled personnel in editorial functions Knowledge of academic environment and/or familiarity with art and design disciplines highly desirable The ability to articulate sophisticated concepts in terms that are accessible to a lay reader Understanding of the graphic design process Experience contributing to the launch or relaunch of a Website Ability to work under pressure, manage multiple tasks and meet tight deadlines Strong interpersonal skills; ability to interact effectively with administration, faculty, alumni, students Facility with all appropriate Web and design-related software in a Macintosh environment Bachelor's degree required; English, journalism or related field preferred
Location San Francisco
Application Instructions Applicants are required to attach a cover letter and resume, as well as state salary history and requirements. Incomplete applications will not be considered. Recommended document file formats are Word or PDF. If there are multiple attachments, we recommend compressing/zipping your files into a zip format file. There is also a place in the application for you to provide a link to large documents. Please submit an application form for each position for which you believe you are qualified. Applications are not kept on file for future positions.
Application Deadline For staff positions, screening begins immediately and continues until the position is filled.
EEO Statement As an educational and cultural institution, California College of the Arts has a responsibility to provide access and opportunities for all people, with special attention to supporting groups historically underrepresented in higher education.
We believe that a culturally diverse campus is integral to academic excellence, and our student, faculty, staff, and trustee bodies should reflect the diverse world in which we live, with attention to race, ethnicity, religious creed, national origin, age, sex, sexual orientation, gender identity or expression, and ability.
California College of the Arts is an equal opportunity employer and encourages applications from individuals who will contribute to its diversity.
Questions? Please address any questions to email@example.com.
Founded in 1907, California College of the Arts (CCA) is an independent art college with 21 undergraduate programs in architecture, design, fine arts, visual studies, and writing. The college also has graduate programs in architecture, comics, curatorial practice, design, design strategy, film, fine arts, visual and critical studies, and writing. Through these programs, the college has created a d...ynamic and interdisciplinary environment. Diverse cultural perspectives enrich the CCA community and the college believes that continuing to expand the horizons of the students and faculty is essential to achieving its educational objectives. With campuses in Oakland and San Francisco, CCA currently enrolls 1,950 full-time students.