The Scheinman Institute on Conflict Resolution at Cornell University promotes interdisciplinary education, research and training in dispute resolution for students, academics, neutrals and practitioners. The Institute builds on Cornell's School of Industrial and Labor Relations (ILR) proud tradition of instruction in the practical use of conflict resolution skills in the workplace and beyond. ILR's mission is to prepare leaders, inform national and international employment and labor policy, and improve working lives. The school offers undergraduate and graduate education as well as career-long learning for professionals.
The Scheinman Institute is seeking a Go-To-Market (GTM) Specialist who will be the thought leader on marketing strategy and lead the inbound/outbound marketing efforts for the Institute on Conflict Resolution. The GTM Specialist will report to the Assistant Dean of Communications and Marketing, with dotted line reporting to the Director of the Scheinman Institute. The incumbent will work closely with the ILR Communications and Marketing team to leverage the broader marketing/communications efforts of the ILR School.
The successful candidate will be responsible for both designing and executing marketing strategies and activities, including content development, social media strategy and execution, campaign strategy and execution, event promotion, audience targeting and segmentation, updating the Scheinman website, and other print and digital media. The GTM Specialist will track progress through a set of metrics, leverage that data to modify marketing strategies and suggest changes to Institute leadership. The position will be focused on driving outcomes and not activity and will be a steward of the Scheinman Institute and ILR brands. Incumbent will work with highly respected people who lead in this field, globally and must be comfortable working closely with C-level executives and Institutional leaders. This position will contribute to the overall enrollment growth and brand awareness of the Institute. The position is located in ILR's NYC office.
You will need to possess:
Bachelor's degree in business, communications, marketing or related discipline.
Five or more years of experience in a marketing and/or business development with emphasis on driving growth in a top-tier brand
Experience with Salesforce environment and marketing automation tools such as Pardot
Excellent written and verbal communications skills
Experience with campaign and web analytics
High degree of comfort in dealing with senior leadership (executives and scholars)
Experience with video and/or audio content development and delivery
Must be a self-starter and highly motivated
Able to establish and meet deadlines and to establish clear priorities quickly
Ability to prioritize multiple tasks in an ever-changing environment
Must be able to work collaboratively with a diverse internal and external constituency and gain credibility and rapport
Some travel required (less than 25%)
Additions to your profile would include:
Experience in professional and executive education strongly preferred
Experience working with a geographically dispersed team
Prior work experience in higher education
No relocation assistance or visa sponsorship provided for this position.
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This is a full-time, non-academic staff, benefits eligible opportunity located in New York City at the ILR office at 16 East 34th Street.
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University Job Title:
Communication Spec III
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