We have an exciting opportunity for a full-time Senior Product Manager to join our leadership team at the UPMC Health Plan! This is a Monday through Friday daylight position and is located in downtown Pittsburgh location at the US Steel Tower.
The successful candidate will develop strategies to create and/or acquire new products, services and capabilities to meet emerging market opportunities and further differentiate our existing product suite. Create and deliver a holistic, integrated, customer experience across multi-channel product, solution and service programs that will exceed expectations. Manage the product throughout the product lifecycle, gathering and prioritizing product and customer requirements, defining the product vision and working closely with sales, marketing and operations to ensure revenue and customer satisfaction goals are met and we are delivering winning products.
Assess key market factors, including competitive landscape, consumer insights and unmet customer needs as input to innovative products, services and programs to meet the unique needs of targeted buyer subgroups.
Assist in leading the cultural transformation of the employees to create an environment that is customer centric.
Be able to clearly articulate the value proposition and brand promise of the segment in order to define and guide the development of all marketing materials.
Be able to clearly articulate the value proposition and brand promise of the various products and segments.
Be an expert with respect to the competition.
Capture all requirements and incorporate into a seamless customer experience. Align to market segment needs.
Define the product strategy and roadmap for the segments.
Develop a multiyear customer experience strategy within program assignment.
Develop and support strategies to develop and/or acquire new product, services and capabilities to meet emerging market opportunities and further differentiate our existing product suite.
Develop, lead and implement the segments comprehensive, multi-channel marketing plan.
Direct product, market and customer research to qualify program development ideas and quantify business opportunity.
Effectively communicate concepts, design rationale and findings to the organization.
Ensure that the product and marketing efforts support the company's overall strategy and goals.
Lead functional or segment teams or projects.
Lead qualitative and quantitative research projects in support of target audience creative and message development.
Manage the product throughout the product lifecycle, gathering and prioritizing product and customer requirements, defining the product vision and working closely with stakeholders teams to deliver winning products.
Participate in strategic communication planning for all D2C initiatives.
Provide input to marketing on the design marketing tests including messaging, creative, channel, design and targeting.
Provide leadership to ensure execution on all segment strategies.
Solve complex problems and develop innovative solutions.
Strategically assist in the design and delivery of a holistic consistent customer experience.
Understand current product and service offerings and develop appropriate strategic changes to better manage the product for profitable growth.
Understand key macro trends, environmental forces and UPMC strengths and weaknesses and assess their impact to the project.
Understand the impact and create opportunities based on the health reform legislation on specific state opportunities.
Use our persona set, ideate and create contextual scenario design that will be used to drive business requirement scenarios.
Work internally with our channel leaders to provide product training and product consultation to ensure a value sales approach is achieved.
B.S. Degree required, Masters or MBA preferred
Minimum 3 years experience in health insurance
3 years of management experience required, Project Management or product implementation management will be considered.
Computer skills with proficiency in Microsoft Office, including: Outlook, Work, Excel and Access as well as Internet Explorer
Self- starter with ability to deal with ambiguity and to adapt and embrace change
Exhibit cross functional leadership effectiveness in development and troubleshooting requirements to support large and customized offerings
Strong interpersonal and organizational skills
Excellent written and verbal communication skills
Creative thinker and problem solver ability to come up with new ideas and messaging concepts that meet current and future business objectives
Proven ability to drive results, lead cross-functional teams, influence others and foster collaboration
Licensure, Certifications, and Clearances: UPMC is an equal opportunity employer. Minority/Females/Veterans/Individuals with Disabilities
UPMC Health Plan, headquartered in Pittsburgh, Pa., is among the nation's fastest-growing health plans. It is owned by UPMC, a world-renowned health care provider. As part of an integrated health care delivery system, UPMC Health Plan is committed to providing its members better health, more financial security, and the peace of mind they deserve. UPMC Health Plan partners with UPMC and community n...etwork providers to produce a combination of knowledge and expertise that provides the highest quality care at the most affordable price. The UPMC Insurance Services Division — which includes UPMC Health Plan, UPMC WorkPartners, LifeSolutions, UPMC for Life, UPMC for You, UPMC for Kids, Askesis, and Community Care Behavioral Health — offers a full range of group health insurance, Medicare, Special Needs, CHIP, Medical Assistance, behavioral health, employee assistance, and workers' compensation products and services to over 3.1 million members. Our local provider network includes UPMC as well as community providers, totaling more than 125 hospitals and more than 11,500 physicians throughout Pennsylvania and parts of Ohio, West Virginia, and Maryland.