Reporting to the CEO, the Communications Director works collaboratively with senior leadership to develop and implement holistic communication strategies to broaden the awareness and impact of iNACOL's programs (Policy Advocacy, CompetencyWorks, the Symposium) and iNACOL's brand. Oversees external and internal strategic communications including public outreach, media relations and organizational messaging.
Responsibilities include the following:
Develops and manages iNACOL's overall communications strategy.
Ensure consistency in developing and executing internal and external communications with alignment to iNACOL's mission, vision, values and strategic plan.
Update and implement the iNACOL Strategic Communications Plan.
Supervise brand management to foster deeper understanding of the breadth and depth of iNACOL's work toward our mission of transforming teaching and learning.
Be accountable for articulating and implementing a communication strategy to foster greater awareness of iNACOL amongst external audiences including the media, policy makers and key influencers.
Develop communications plan for Membership.
Develop pro-active relationships with industry leaders in K-12 education, journalists and media outlets.
Write and develop Letters to the Editor, Op Eds, interviews on key education topics.
Seek opportunities for iNACOL communication outreach in a variety of public forums and social media (news, blogs, radio, TV interviews, etc. ).
Manage media requests. Facilitate interviews with iNACOL staff as required.
Write and distribute press releases and media advisories, including notices of upcoming events, webinars, and report releases.
Prepare presentations, talking points and written products as required.
Track iNACOL media relations activities including outreach, placements and mentions.
Work with various lead authors to manage final stages of iNACOL publications, including:
Coordinating publications schedules with strategic communications opportunities
Developing publication launch plans
Editing and copyediting
Graphics needs including managing layout (including revisions)
Coordinating logo use approvals from foundations
Managing reports launch and distribution
Symposium and Special Events
Develop annual Program Book and addendum.
Write and design the exhibitor prospectus and sponsor prospectus as well as full and half-page advertisements.
Coordinate and approve media representation at events.
Write, coordinate and manage communications items for other events (i.e. regional conferences).
Coordinate partnership opportunities with the media and other external groups to advertise the Symposium.
Manage Symposium website updates.
Manage annual Voices Hub podcasting studio at the event.
Coordinate with Events team to review and test the RFP system and mobile app.
Oversee blog schedules and outreach targets.
Provide outreach for and management of guest bloggers.
Draft webinar titles and descriptions; vet with presenters.
Write press releases, distribute e-blasts, and run social media campaigns to drive attendance for webinars.
Oversee updates to websites related to publications (including website updates to CompetencyWorks website).
The Communications Director must be responsive, pro-active and organized. He/she must be capable of effective multi-tasking, keeping multiple strands of assigned work organized, and producing timely, high-quality deliverables.
The Communications Director must be a self-starter and highly motivated, possessing the ability to be successful and accomplish goals with minimal supervision.
The key functional skills for this job will include but not be limited to:
Prolific and excellent writing skills required. Must be capable of simultaneously delivering multiple work products while leading and/or participating on multiple initiatives.
Must be well versed in public speaking (both planned and extemporaneous). Must be precise in language used.
Must have familiarity with multiple social media platforms (i.e. Twitter, Facebook, etc.).
Must be attentive to detail and accuracy.
Must have excellent interpersonal skills and the ability to work with a wide variety of people.
Must possess good judgement and decision-making ability.
Must be flexible and have the ability to prioritize multiple projects and activities.
The Communications Director must be proficient with Microsoft Word, Google Drive, Excel, PowerPoint, Photoshop, Wordpress, and selected database and email targeting tools, and have experience creating and contributing to web-based publications and content sharing tools.
5+ years of communications and marketing experience. Nonprofit sector and/or K-12 education experience strongly preferred.
The mission of the International Association for K-12 Online Learning (iNACOL) is to catalyze the transformation of K-12 education policy and practice to advance powerful, personalized, learner-centered experiences through competency-based, blended and online learning. iNACOL is a non-profit organization focusing on research, developing policy for student-centered education to ensu...re equity and access, developing quality standards for emerging learning models using competency-based, blended and online education, and supporting the ongoing professional development of classroom, school, and district leaders for new learning models. Visit our website, like us on Facebook, connect with us on LinkedIn and follow us on twitter.