Primary Location: Australia,New South Wales,Sydney
Education: Bachelor's Degree
Job Function: Marketing
Shift: Day Job
Employee Status: Regular
Travel Time: No
Job ID: 17055264
Develop and deliver on Cards and Loans acquisition strategy to achieve both new accounts and profitability targets through the optimisation of channel and product. Drive to Digital/mobile where feasible to deliver the most cost efficient acquisition, scale and profitability to Cards and Loans.
Maximise New Account Growth and Profitability
Develop Cards and Loans acquisition strategy and work with the team to implement campaigns and initiatives to achieve targets relating to response rates, approval rates, new accounts, CPA, ANR and Revenue.
Work with Marketing Managers on each acquisition campaign to develop and optimise marketing strategy, selection criteria, timing, test objectives and projected results.
Lead process improvement and innovation across all areas of campaign management and tracking.
Entrepreneurial and commercial thinking - Identify and onboard new Partners and new distribution channels
Drive diversification and optimisation across all channels and products to ensure key short-term and long-term profitability metrics are maximised. Track individual channel profitability to underpin optimal allocation of marketing budget.
Enhance targeting and propensity to maximise new account acquisition, revenue and profitability. Ensure Acquisition of customers within our target market and Risk ABC requirements.
Grow online acquisition while reducing CPA through effective targeting, creative, channel, partner and vendor management. Identify and leverage new online channels, tools and tracking.
Team Management and Leadership
Manage Cards and Loans Digital Sales team - Complete scorecards and development plans for all direct reports. Provide leadership and direction to team to deliver results
Develop strong relationships with key stakeholders
Take personal responsibility for resolving issues and delivering a remarkable customer onboarding experience.
Identify and Implement improvements to the Campaign Management and Fulfilment Processes
Budget Management, Reporting and MIS
Successfully manage the budget and ensure accurate completion of Monthly Accruals, outlook and Flash
Tightly manage and report on CPA monthly.(attributed and direct, Fas and non Fas)
Work with Decision Management and BP&A to develop campaign level reporting and ensure Post Campaign reviews and tracking back to approved profit models
Key Competency Requirements
Analysis and Decision Making - Identify and understand issues, problems and opportunities and develop appropriate solutions.
Build Effective Working Relationships - Develop and use collaborative relationships to facilitate the accomplishment of business goals.
Business Focus - Demonstrate understanding of the business and its customers. Consistently look for opportunities to improve expense management and business performance. Decision making based on based on cost benefit analysis and an understanding of balance sheet, P&L and resource impact.
Communicates Effectively - Communicate clearly and concisely, with impact and credibility using appropriate language, style and terminology.
Leadership Disposition - Demonstrate the qualities expected of a senior manager, using behaviour appropriate for the level of positional power. Acting as an advocate for the organisation.
Leads Change and Innovation - Identify organisational requirements for future success and engage in those activities that facilitate the required degree of innovation and change. Act as a champion and role model for innovation and change.
Market, Sales and Customer Focus - Create and seize opportunities that provide superior returns for shareholders and make customers and their needs a primary focus. Work to reinforce a market, sales and customer focus.
Operational Execution - Accountable for Acquisition performance and act with a sense of urgency to address issues and take advantage of opportunities. Immediate access to key financial and operational data.
Marketing, Economic and/or Business Degree
Min 8 years marketing experience in Financial Services
When you work at Citi, you'll be working for an organisation that truly has a global footprint and a powerful network that spans the globe. We celebrate individual ingenuity and leverage the diversity of our people in order to drive high performance. Through dedicated support, training and resources, we promote our talent and future leaders to bring about lasting and positive impact. Citi continues to be an Employer of Choice for Women and supports a flexible work environment.