<p>TITLE AND LOCATION<br />Recruitment and Communications Coordinator for Agricultural Education (AgEd) and Agricultural Communication and Marketing (ACM) Programs. Job Classification 8463P1, Student Services Professional 1. Twelve-month, 100% time (40 hours / week), Civil Service appointment located in the Division of Applied Economics and Agricultural Education, St. Paul Campus, University of Minnesota.<br /><br />CFANS is seeking an energetic professional to lead recruitment and marketing efforts for the Ag Ed and ACM programs. The specific focus will be to recruit students for Ag Ed undergraduate and graduate majors leading to teacher licensure, and recruit students for the ACM undergraduate major.<br /><br />The ideal candidate has expertise with a range of recruitment and marketing strategies; strong interpersonal and communication skills to build relationships with prospective students and their parents/guardians; and ability to collaborate with faculty, staff, and students in Ag Ed and ACM as well as the Office of Admissions, other CFANS and University units, and the broader stakeholder community.<br /><br />RESPONSIBILITIES<br /><br />Recruitment, Communication, and Marketing (80%)<br />• Coordinate and conduct recruitment, communication, and marketing efforts for all options that provide Ag Ed teacher licensure (i.e, undergraduate freshman, transfer students, M.S graduate students), and undergraduate students in ACM.<br />• Serve as the main contact for prospective students and their parents/guardians.<br />• Build relationships with prospective students, applicants, and admits by consistent communication using varied efforts (e.g., phone, writing, in-person, social media).<br />• Promote and communicate Ag Ed and ACM with a display, booth, or attendance at recruitment and informational events (e.g., Conferences, Fall/Winter Invitational, Minnesota State Fair, National FFA Expo).<br />• Develop, coordinate, and deliver on-campus (e.g., Ag & Food Day; Pre-Education; Change Lives, Teach Ag; InTENse; Sneak Preview) and off-campus (e.g., career and college fairs, high school class presentations, youth events such as FFA or 4-H) informational and recruitment sessions for prospective students and parents.<br />• Collaborate with traditional and emerging school (e.g., teachers, guidance counselors, yearbook or newspaper staff, administrators) and community partners to recruit students who have multiple dimensions of diversity.<br />• Promote University undergraduate scholarship and graduate scholarship/fellowship opportunities with prospective and current students.<br />• Promote and communicate Ag Ed and ACM career opportunities and recruitment activities through a variety of strategies (e.g., social media, articles, press releases, The Enthusiast).<br />• Coordinate recruitment (e.g., brand, scholarships) and admission information found on web pages at the University and community college transfer partners.<br /><br />Administrative (20%)<br />• Develop a yearly recruitment, communication, and marketing plan consisting of events and strategies to meet recruitment targets.<br />• Actively communicate and collaborate with Ag Ed/ACM faculty and staff.<br />• Serve as Coordinator of Ag Ed/ACM Ambassadors and Peer Mentors; leverage students’ abilities for recruitment initiatives.<br />• Co-Advise current and developing student clubs, e.g. Ag Ed Club, and leverage membership and activities for recruitment initiatives.<br />• Support or teach department orientation courses and student early field experiences.<br />• Serve as a resource for instructors and students in Ag Ed and ACM courses to leverage their assistance to advocate and promote the majors/profession.<br /><br />SALARY AND BENEFITS<br />Salary is competitive and commensurate with the professional experience and qualifications. Fringe benefits include employee health, dental, life/disability insurance, vacation/sick leave, social security, participation in the Faculty Retirement System (MSRS), and opportunities for promotion and professional development.</p>
<p>QUALIFICATIONS<br /><br />Required Qualifications<br />• Bachelor’s degree in Ag Ed, ACM, or a related field such as food, agriculture, and natural resource sciences; Extension; education including adult education; journalism; communication; marketing; or public relations. <br />• Demonstrated experience and expertise with a range of strategies such as but not limited to social media, print, phone, face-to-face, web, and digital communication.<br />• Ability to travel locally and regionally, and work some evenings and weekends.<br /><br />Preferred Qualifications<br />• Master's or other professional terminal degree in Ag Ed, Ag Communication, or a related field such as food, agriculture, and natural resource sciences; Extension; education including adult education; journalism; communication; marketing; or public relations.<br />• Demonstrated organizational skills and ability to plan and conduct activities and events.<br />• Demonstrated strong interpersonal skills and ability to build positive relationships with students from a variety of backgrounds and with a wide variety of school and community partners.<br />• Exhibit strong communication, creativity, problem-solving, and writing skills.<br />• Demonstrate being self-directed, professional, responsible, and willing to learn.<br />• Familiarity or experience with Ag Ed or ACM, CFANS, and the University of Minnesota.<br />• Experience teaching, facilitating workshops, or leading teams.<br />• Commitment to diversity and success engaging with underserved students or communities.<br />• Demonstrated successes working within a professional team context.<br />• Demonstrated successes working independently and strategically.</p>
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