Assoc Director Crowdfunding & Social Media 3391BR Marketing and Donor Relations Development and Alumni Relations
Professional Area: Professional/Administrative Employment Category: Fulltime Staff Job Function: Development and Alumni RelationsWage Band: 119A
The Division of Development and Alumni Relations is dedicated to advancing the mission and vision of RIT. Strategically critical to achieving the universitys goals, the Division of Development and Alumni Relations nurtures lifelong, mutually beneficial relationships with alumni, parents, friends, faculty/staff and organizations resulting in deeper connections, greater volunteer engagement and increased philanthropic support. We are a team-oriented, highly collaborative Division working with all areas of the university to maximize fundraising opportunities and alumni involvement.
Detailed Job Description Reporting to the Executive Director of Marketing and Donor Relations, this position will oversee the day-to-day operation and support of the university's campus-wide crowdfunding program. This program is responsible for a minimum of 30 campaigns per year which net greater than $200,000 annually and the addition of several new student, alumni and community donors to the university. This position has direct input as to the marketing and communication involved with the program as a whole and for each individual campaign. The position is also responsible for collaborating with colleagues and implementing the Division's social media initiatives.
Recruit and secure crowdfunding campaigns, and working directly with the project leaders, provide guidance in developing and implementing the messaging and marketing strategies necessary for successful campaigns which result in attracting new donors and funds to the university and support vital student projects.
Primary point of contact and liaison between the university, the Division, and the crowdfunding platform provider.
Through campus outreach, presentations and other marketing strategies, build awareness and interest in the program among students, alumni and donor communities.
Lead a university-wide crowdfunding committee responsible for establishing guidelines, maintaining best practices and providing ongoing insights as to the growth of the program university-wide.
Confer with and advise staff, students and others to provide technical advice, problem solving assistance, program goals and policy interpretations.
Assess and analyze program results, identify needs and opportunities and suggest improvements were appropriate
Direct crowdfunding campaign logistics, scheduling and communications and work collaboratively with the Gift Office, the Fund for RIT, Leadership Giving, Marketing, Donor Relations, Controller's Office and other constituent groups across the campus as needed.
Generate ongoing and adhoc reports and records on program activities, progress, status for management.
Evaluate program effectiveness to develop and implement improved methods.
Working with senior digital media specialist, coordinate and execute social media strategies (not necessarily specific to crowdfunding initiatives) and manage online communities to build increased constituent engagement across all channels.
Develop and implement additional strategic opportunities to bolster following/membership to LinkedIn, Facebook, Twitter, Instagram and similar channels.
Investigate and research new crowdfunding, social media and other digital media tools; monitor the industry to keep abreast of the latest trends especially as they relate to fundraising, alumni engagement and higher education.
Using crowdfunding, social media and website analytic tools, track, analyze and report on performance of crowdfunding projects and social media channels.
Some evening and weekend work as needed. Other duties as assigned.
Required Minimum Qualifications
Bachelors degree required
Five plus years of experience in marketing, social media marketing or annual giving
Proven copy writing skills and the ability to write compelling marketing copy for the web and social media.
Understanding and working knowledge with both direct marketing (via email) and social media marketing; ability to build plans and implement.
Experience leveraging a CMS and technical understanding of CRM technologies.
Strong interpersonal communication skills; ability to successfully present to large groups and work with campus constituents at all levels
Excellent computer skills and advanced use of Microsoft Office Suite required; ability to manipulate data using more advanced Excel formulas;direct experience with databases and Adobe Photoshop would be a plus.
Ability to work some nights and weekends as needed.
Required Application Documents Cover Letter, Curriculum Vitae or Resume
How to Apply In order to be considered for this position, you must apply for it at: http://careers.rit.edu/staff. Click the link for search openings and in the keyword search field, enter the title of the position or the BR number.
Additional Details The hiring process for this position may require a criminal background check and/or motor vehicle records check. Any verbal or written offer made is contingent on satisfactory results, as determined by Human Resources. RIT does not discriminate. RIT promotes and values diversity, pluralism and inclusion in the work place. RIT provides equal opportunity to all qualified individuals and does not discriminate on the basis of race, color, creed, age, marital status, sex, gender, religion, sexual orientation, gender identity, gender expression, national origin, veteran status or disability in its hiring, admissions, educational programs and activities. RIT provides reasonable accommodations to applicants with disabilities under the Rehabilitation Act, the Americans with Disabilities Act, the New York Human Rights Law, or similar applicable law. If you need reasonable accommodation for any part of the application and hiring process, and you wish to discuss potential accommodations related to your application for employment at RIT, please contact the Human Resources office at 585-475-2424 or email your request to Careers@rit.edu.
Rochester Institute of Technology, the 10th largest private university in the U.S., is among the worlds leading technological universities. Its 18,000 undergraduate and graduate students from all 50 states and more than 100 countries are enrolled in over 200 academic programs, including 7 interdisciplinary Ph.D. programs. A pioneer in experiential education, RIT was the first to offer undergraduate degree programs in biotechnology, information technology, software engineering, and microelectronic engineering. As home to the National Technical Institute for the Deaf, the university offers unparalleled academic opportunities and services for the deaf and hard-of-hearing. Founded in 1829, RIT has 115,000 alumni throughout the United States and around the world. RIT has been named by the Chronicle of Higher Education as one of the Great Colleges to Work For. RIT is a National Science Foundation ADVANCE Institutional Transformation site, and is responsive to the needs of dual-career couples through the Upstate NY Higher Education Recruitment Consortium. For more information, visit www.rit.edu/overview/rankings-and-recognition and www.rit.edu.
As a member of the RIT community employees receive a well-balanced benefits package that offers a variety of choices and access to additional employment advantages. These benefits, combined with an employees pay, provide a total compensation package that can be tailored to meet your needs. More on RITs Benefits, Health & Wellness program can be found at: https://www.rit.edu/fa/humanresources/content/benefits-health-and-wellness
RIT does not discriminate. RIT is an equal opportunity employer that promotes and values diversity, pluralism, and inclusion. For more information or inquiries, please visit RIT/TitleIX or the U.S. Department of Education at ED.Gov
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THE UNIVERSITY AND ROCHESTER COMMUNITY:
RIT is a national leader in professional and career-oriented education. Talented, ambitious, and creative students of all cultures and backgrounds from all 50 states and more than 100 countries have chosen to attend RIT. Founded in 1829, Rochester Institute of Technology is a privately endowed, coeducational university with nine colleges emphasizing career ...education and experiential learning. With approximately 15,000 undergraduates and 2,900 graduate students, RIT is one of the largest private universities in the nation. RIT offers a rich array of degree programs in engineering, science, business, and the arts, and is home to the National Technical Institute for the Deaf. RIT has been honored by The Chronicle of Higher Education as one of the “Great Colleges to Work For” for four years. RIT is responsive to the needs of dual-career couples by our membership in the Upstate NY HERC.
Rochester, situated between Lake Ontario and the Finger Lakes region, is the 79th largest city in the United States and the third largest metropolitan area in New York State. The Greater Rochester region, which is home to over one million people, is rich in cultural and ethnic diversity, with a population comprised of approximately 16% African and Latin Americans and another 7% of international origin. It is also home to the largest deaf community per capita in the U.S. Rochester ranks 3rd among the best metropolitan regions for “raising a family" by Forbes Magazine; 6th among 379 metropolitan areas as “Best Places to Live in America” by Places Rated Almanac; 1st in Expansion Management Magazine’s ranking of metropolitan areas having the best “quality of life in the nation”; and is among Essence Magazine’s “Top 10 Cities for Black Families.”