The National Association of Counties (NACo) has an opening for a Communications Director. The Communications Director, working in the Public Affairs Department, manages and coordinates media relations and other communications activities for NACo. This position works strategically to secure positive media coverage about county governments and NACo, develop impactful messaging and message delivery and supervise NACo’s digital communications team.
Primary Duties and Responsibilities Under the direction of the Public Affairs Director, the Communications Director will:
Develop and implement media, communications and public relations strategies for NACo
Manage digital communications team and develop effective messages and multimedia content for NACo’s digital platforms, including social media and video scripts
Secure media coverage that supports policy advocacy efforts, highlights county leadership and promotes NACo programs and products
Market NACo events and programs via email, social media and paid media
Promote the roles, responsibilities and innovations of county government
Assist NACo leadership, members and staff with effective media relations and communications
Remain abreast of issues about which NACo may receive media inquiries
Monitor media coverage of NACo and counties and evaluate current events for their potential impacts on county government
Maintain a good working relationship with the media and maintain contact lists of key national, Capitol Hill, regional and local reporters and online journalists
Write and distribute news releases and advisories, as well as talking points and other public communications
Write and place op-ed articles and letters to the editor
Plan and coordinate media events such as press conferences, Capitol Hill briefings and editorial board meetings
Field and respond to media inquiries
Develop materials for and promote National County Government Month, and
Carry out other duties as assigned.
Must possess the following skills and qualifications:
Bachelor’s degree in journalism or related field, plus five or more years of experience in strategic communications and media relations
Excellent writing, editing, proofreading skills and speaking ability
An aptitude for pitching news stories
Demonstrated knowledge of Washington and national news media
Knowledge of current events and politics
Understanding of social media and how it can be used to deliver impactful messaging and generate news coverage
Knowledge of county, state and federal intergovernmental structure and relationships,
Prudent judgement in public relations opportunities and risks.
The National Association of Counties (NACo) is the only national organization that represents county governments in the United States. Founded in 1935, NACo provides essential services to the nation’s 3,069 counties. NACo advances issues with a unified voice before the federal government, improves the public's understanding of county government, assists counties in finding and sharing innovative... solutions through education and research, and provides value-added services to save counties and taxpayers money. For more information about NACo, visit www.naco.org.