Salary and benefits are competitive. Salary is commensurate with qualifications and experience.
As a UW employee, you will enjoy generous benefits and work/life programs. For detailed information on Benefits for this position please visit our website Benefits page.
The University of Washington (UW) is proud to be one of the nation's premier educational and research institutions. Our people are the most important asset in our pursuit of achieving excellence in education, research, and community service. Our staff not only enjoys outstanding benefits and professional growth opportunities, but also an environment noted for diversity, community involvement, intellectual excitement, artistic pursuits, and natural beauty.
University Advancement is committed to creating an environment of inclusiveness where every person feels welcomed and valued. We believe that attracting and retaining diverse staff is crucial to serving the communities where our employees and students work and live.
University Advancement - Annual Philanthropy, has an outstanding opportunity for an Associate Director Communications Strategy.
This Associate Director, Communications Strategy functions as communication strategist and content producer for the Office of Annual Philanthropy at the University of Washington, reporting to the Senior Director. The Associate Director blends research, fundraising knowledge, and successful communication practices to deliver inspirational content which promotes philanthropy and secures annual and leadership gifts. This position works to optimize philanthropic support across Advancement from acquisition, renewal, reactivation, and upgrade. As a member of the Annual Philanthropy team, the Associate Director will play a key role in communicating the UW's mission and impact that aligns with brand language to current and potential donors across diverse channels. The Associate Director will work in collaboration with areas across all three campuses to strategize and produce content around annual giving direct mail solicitations, email and social media giving campaigns, and more.
The Associate Director works with University Advancement to maximize donor relationships and philanthropic support for academic and non-academic units, interdisciplinary initiatives, and the university as a whole. This position holds a special focus on the timing, creation, and implementation of annual giving appeals for all levels of donations. The Associate Director is responsible for establishing standards and templates for solicitations and other donor templates to be utilized by Advancement colleagues across campus. The Associate Director oversees all digital strategy and content that drive donor acquisition, retention, and upgrades including email and social media campaigns.
The Associate Director must sustain positive and mutually-rewarding relations between the university and its donors; must partner with central, academic, and non-academic units to determine the best strategies for effective donor solicitation and stewardship; works extraordinarily closely with University Marketing & Communications. He/she must possess advanced story development and journalistic writing skills, and the ability to research and write compelling cases for support to be delivered to potential donors.
Duties and Responsibilities
Fundraising and Content Strategist (65%):
Articulates the case for philanthropy at the University of Washington, conceptualizes creative approaches for annual fundraising campaigns, and produces ongoing content for internal and external stakeholders.
Serves as the key content strategist for Annual Philanthropy, partnering with other Advancement units.
Serves as the key content and fundraising strategist for digital and mailed solicitation appeals (unit-based and campus-wide) along with the associated engagement pieces supporting the ask.
Serves as key strategist for digital-based content that drives philanthropy, including broadcast email, e-newsletters, social media, ads, and websites to increase engagement and financial support from diverse audiences.
Centrally strategizes and produces content for digital fundraising campaigns, including Giving Days, crowdfunding, and other campaigns. Includes social media posts, emails, giving landing page content.
Partners closely with Analytics to support segmentation strategies and evaluate and measure impact of content across diverse segments.
The Associate Director works to ensure that all aspects of his/her development program are internally consistent, thematically related, thoroughly coordinated with all development teams, and compatible with the policies and priorities of University Advancement.
The Associate Director must utilize a broad understanding of fundraising and donor relations strategies, and be highly tactful, diplomatic, and attentive in personal contacts.
Project Management (35%):
Provides leadership for key annual donor engagement strategies for all areas of campus.
Responsible for designing and executing planned strategies for the identification, cultivation, solicitation, closing, and stewarding of annual gifts from individuals.
Responsible for coordinating with University Marketing and unit partners to identify stories across the university to increase engagement and financial support from alumni, parents, and friends of the university.
In conjunction with the Sr. Director, the Associate Director is responsible for designing, implementing, and coordinating a department-wide communications plan, which appropriately and consistently promotes interaction with donors.
The Associate Director is responsible for establishing standards and templates for solicitations; and other donor templates to be utilized by University Advancement colleagues across campus to create a dynamic and effective fundraising program.
Proactively supports Advancement colleagues by assisting them with establishing and executing individualized annual solicitation plans for donors and prospects.
Through the Sr. Director, the Associate Director works extraordinarily close with University Marketing & Communications to facilitate and implement communication strategies at a significant level for the campus.
In addition to these responsibilities, the Associate Director will be asked, on occasion, to engage in the management of special projects. These include but are not limited to: customized stewardship reports; content review and revisions of Advancement-related material.
Completes other duties as assigned.
Other duties as assigned.
Leadership and Team management
Provide leadership and manage the Annual Philanthropy Communications Team. Manage the day-to-day operations of the Annual Philanthropy Communications Team. Manage a team of professionals who will optimize philanthropic support across the university. Hire and oversee contract vendors as appropriate. Oversee and approve specification for bids and cost estimates as provided by the production managers. Provide consultation and support to the Annual Philanthropy Communications Team in their efforts to advise, consult, create and execute annual giving communication plans across campus. Responsible for management, staff development and career enrichment for the Annual Philanthropy Communications Team.
Effective communications: Expresses oneself clearly and empathetically in interactions with others in all forms of communication, i.e., verbal and written, one-on-one and group, etc.
Interpersonal Awareness: Builds and maintains positive relationships and actively contributes as a member of working teams to achieve results.
Professional Credibility: Takes responsibility for meeting goals, objectives, obligations, and solving problems while representing the mission, vision and values of the organization.
Critical Thinking: Obtains, analyzes and evaluates information effectively in the face of ambiguity. Makes appropriate decisions based on relevant information and experience.
Ethics and Trust: Models and upholds the values of candor, openness, inclusiveness and honesty despite internal and external pressures. Acts consistently with Washington State ethical guidelines and organizational core values and beliefs.
Valuing Diversity & Inclusiveness: Respects, values and contributes to the UW's commitment to inclusiveness and diversity.
People Builder: Committed to developing others to become leaders.
Driving Results: Effectively communicates objectives and guides direct reports and team members to make decisions and achieve goals.
Organizational Planning: Develops and manages comprehensive team goals and measures team progress while balancing short-term and long-term priorities that are consistent with the organization's mission, priorities and goals.
Managing Conflict: Recognizes and addresses conflicts and disagreements in a safe and respectful environment, manages conflicts collaboratively, and builds consensus with the best interests of the organization in mind.
Bachelor's Degree and a minimum of 5 years of related professional experience or equivalent combination of education and experience. Equivalent combination of education and experience from which comparable knowledge and skills have been acquired may substitute for degree.
The ability to pivot effectively between different projects, voices, and channels without losing track of accuracy and should be as comfortable filling a blank page as editing someone else's draft.
High level of initiative and creativity.
Ability to work within a cohesive team environment.
Skilled at combining a strong sense of discretion and mature judgment with exceptional organizational ability and emotional intelligence.
Exceptional writing, grammar, composition and proof-reading skills.
Excellent verbal and interpersonal skills that foster positive relations with diverse populations.
Ability to maintain strict confidentiality in all aspects of work.
Demonstrated strong computer skills, including proficiency with Microsoft Word, Excel, and PowerPoint for correspondence, special reports, spreadsheets, databases, forms, etc.
Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.
Knowledge of alumni relations/development/advancement principles.
Knowledge of UW Advancement policies and procedures, including use of the development database software ADVANCE.
Conditions of Employment
Cubicle/Open workspace environment which may result in additional or higher levels of noise and visual distractions.
Appointment to this position is contingent upon obtaining satisfactory results from a criminal background check
Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Criminal Conviction History, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select Apply to this position. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your My Jobs page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergra...duate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.