The director's primary responsibility is the strategic execution and management of a comprehensive annual giving program, including the coordination and oversight of supporting initiatives in the areas of development, alumni and donor relations. He/She develops a coordinated matrix of communication and solicitation strategies involving email, direct mail, phone, personal visitation and volunteer engagement, all focused on shaping a sustainable tradition of annual support.
In addition, he/she will foster the growth of best practices in the supporting areas of gift processing, data management and donor relations as related to annual giving and the University as a whole. The director has a keen appreciation for the foundation of annual giving as the enabling component of successful major and gift planning programs.
The director is responsible for ensuring that the University is a leader among peers as measured externally in terms of total dollars, percentage of participation, consistency of giving and average gift size and internally in terms of clean data, ease of access to data and timely donor stewardship.
The Director of Annual Giving is an EHRA non-faculty, direct fundraising position that reports to the Assistant Vice Chancellor for Development. The director will supervise the Assistant Director of Annual Giving, whose responsibilities include parent and student philanthropy, phonathon solicitations, phonathon staff management, and personal solicitations through a small lead annual giving portfolio. Responsibilities: 1. Strategic creation, execution, and management of a comprehensive annual giving program through metrics driven activities to increase total annual dollars, total annual donors, and donor retention. 2. Supervise the Assistant Director of Annual Giving. 3. Maintain a lead annual giving portfolio and directly solicit prospects and donors for increased annual gifts. 4. Create, implement, and manage results for direct mail, email, and online solicitations, special project solicitations, faculty/staff solicitations, and other annual giving programs to various constituents as needed. 5. Create, coordinate, and implement the annual
As the westernmost institution in the University of North Carolina system, WCU provides comprehensive educational opportunities to residents in the state’s western region and attracts students from around the globe to explore the region’s vast natural diversity. Founded in 1889 as a teaching college, Western Carolina now provides an education to more than 10,000 students in undergraduate and graduate programs.