Virginia Tech is a public land-grant university, committed to teaching and learning, research, and outreach to the Commonwealth of Virginia, the nation, and the world. Building on its motto of Ut Prosim (that I may serve), Virginia Tech is dedicated to InclusiveVT—serving in the spirit of community, diversity, and excellence. We seek candidates who adopt and practice the Principles of Community, which are fundamental to our on-going efforts to increase access and inclusion, and to create a community that nurtures learning and growth for all of its members. Virginia Tech actively seeks a broad spectrum of candidates to join our community in preparing leaders for the world.
The university social media manager plays a key role in university communications to build and support Virginia Tech's online reputation. A successful candidate will bring innovative, enterprising ideas to the social media team, stays abreast of emerging technologies, can demonstrate good professional judgment, and can work within university brand guidelines.
This person is responsible for social media content creation, comment moderation, and monitoring across multiple social media platforms on behalf of Virginia Tech. The social media manager should have demonstrated skills in writing for social media and the web, some photography/videography experience, ability to follow, implement, and evaluate social media trends, and the ability to enterprise ideas. This person needs to collaborate well with others in their unit and across the university and should also be able to work well independently.
Bachelor's degree in communications, public relations, journalism, marketing, or another related field
Strong communications skills
Demonstrated experience writing for social media and/or other digital platforms
Demonstrated understanding of audience-platform relationships and how that can affect messaging
Ability to maintain a level of confidentiality with sensitive situations
Ability to work within branding guidelines
Ability to work both in a team setting and independently
Ability to respond in a customer-service-type role to messages and inquiries in a timely manner
Prior experience in higher education social media management with demonstrated achievements and progressive responsibilities
Photography and/or videography skills
Graphic design experience
Experience collecting and analyzing social metrics data
Crisis communications experience
Capability of working at university-related events that may require physical stamina, including standing for extended periods of time as necessary
Experience using tools and apps like Hootsuite, Iconosquare, Buffer, Canva, etc., or similar tools
Familiarity with website content management systems
Familiarity with Adobe Creative Suite, or similar tools
Employee Category: Administrative and Professional Faculty
Appointment Type: Regular
Tenure Status: Non-Tenure Track
Percent Employment: Full-time
Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, gender, gender identity, gender expression, national origin, political affiliation, race, religion, sexual orientation, genetic information, or veteran status; or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees, or applicants; or any other basis protected by law.
For inquiries regarding non-discrimination policies, contact the executive director for Equity and Access at 540-231-2010 or Virginia Tech, North End Center, Suite 2300 (0318), 300 Turner St. NW, Blacksburg, VA 24061.
Virginia Tech takes a hands-on, engaging approach to education, preparing scholars to be leaders in their fields and communities. As the commonwealth's most comprehensive university and its leading research institution, Virginia Tech offers 240 undergraduate and graduate degree programs to more than 31,000 students and manages a research portfolio of more than $513 million. The university fulfil...ls its land-grant mission of transforming knowledge to practice through technological leadership and by fueling economic growth and job creation locally, regionally, and across Virginia.
Through a combination of its three missions of learning, discovery, and engagement, Virginia Tech continually strives to accomplish the charge of its motto Ut Prosim (That I May Serve).