THE POSITION: Plans, develops, implements, and directs an effective and strategic communications, advertising, public relations, and external relations program for the District that increases public awareness and support of District programs, services, and activities, and enhances the image of the District.
TYPICAL DUTIES: Develops, and implements strategic communications, public relations, and branding campaigns that increase public awareness and support of District programs, services, and activities and enhance the District's prominence among key audiences.
Directs all media relations for the District to ensure accurate and timely coverage of events and news; serves as the District's spokesperson on public relations matters.
Builds and fosters relationships with key political figures, philanthropic personages, business and industry partners, and community leaders to obtain their support of the District.
Researches current benchmark trends and audience preferences to determine the most appropriate mix of media to promote and present District programs, services, and activities.
Directs, coordinates, and procures mass media advertising, including radio, television, newspaper, magazines, social media networks, podcasts, and websites for maximum return on investment of time and resources.
Advises the Chancellor and Board of Trustees members on current and potential public relations, marketing, and communication issues; recommends an effective course of action.
Directs the development and editing of various publications, including news releases, feature articles, news stories, postings, reports, and other communications which highlight the goals, objectives, policies, programs, activities and accomplishments of the District, its students, and staff for dissemination to print and broadcast media sources, social media and web based sources, the general public, and specialized target groups.
Directs the development and maintenance of the District's website, social media networks, and electronic marketing to ensure that the design and content achieves the appropriate public relations results.
Directs the development of internal newsletters, bulletins, social media and web site postings, and related materials for employees concerning policy and organizational changes, special programs, staff achievements, awards, and news of general interest to employees.
Evaluates the effectiveness and efficiency of internal and external information, media relations, and external relations programs of the District; obtains feedback from the public and internal personnel through surveys, public opinion studies, and/or focus group meetings.
Develops and implements programs to increase the District's voice in legislative activities and advocacy networks.
Coordinates media interviews, news conferences, ceremonies, and other public relations events.
Prepares informative materials, scripts, speeches, and other communications for the Chancellor, Board of Trustees, and other executives of the District.
Provides expertise and guidance to college public relations staff in developing, implementing, and enhancing their local public relations programs that achieve the college's goals and objectives.
Manages crises communication to mitigate negative news events and coverage; facilitates public safety information during an emergency or natural disasters.
Directs the work of assigned staff.
Develops and oversees the maintenance of the communications and external relations budget.
Performs related duties as assigned.
A Director of Communications and External Relations plans, develops, implements, and directs an effective and strategic communications, advertising, public relations, and external relations program for the District by making the public aware of the value and importance of the District, enhancing its image, and enlisting the public's support for the programs, projects, services, operations, and needs of the District.
A College Public Relations Manager plans, develops, implements, and manages a comprehensive and effective college marketing and public relations program designed to promote the services and programs of a college and to enhance its image. An incumbent in this class serves as an advisor to senior administrators on campus relations and communication matters and acts as the primary liaison to internal and external stakeholders.
A Public Information Officer performs a variety of journey-level staff work in support of a public relations program of a college or the District which includes developing various informational materials to promote and publicize programs, services, activities, and events, providing support with the effective presentation of program information, services, and activities, and assisting with media relations.
General direction is received from the Chancellor or his/her designee. General supervision is exercised over professional and other assigned staff.
SELECTION PROCESS: A competitive examination process will be administered and will consist of the following parts: •Application review to select a number of applicants whose qualifications most closely match the requirements of the position. Those applicants will proceed to the: •Written Essay & Oral Interview. The written essay will be obtained immediately prior to, and evaluated during, the oral interview.
Candidates passing all parts of the examination process shall have their names placed on an eligible list of candidates. The eligible list will be forwarded to the Chancellor who will then conduct hiring interviews of eligibles on the list and make their final selection.
VACANCIES: A vacancy currently exists at the District Office, 770 Wilshire Boulevard, Los Angeles, CA 90017.
SALARY & BENEFITS: The salary range for this job classification is from $113,876 to $141,072 per annum.
•Medical and dental insurance and vision care plans are provided for employees and their dependents. •A $50,000 life insurance policy is provided free of charge for each employee. •12 full-pay days and 88 half-pay days of illness leave. •At least 15 paid holidays per year. •Vacation days accrue annually beginning at 10 days and increasing incrementally to 24 days depending on years of service with the District. Vacation days for management and confidential positions begin at 15, 20, or 24 days. •Other paid time off includes: bereavement leave, personal necessity leave, court subpoena, and jury duty. •Employees become members of the Public Employees Retirement System. The District also contributes to the retirement system. Employees are also covered by Social Security. Employee Assistance Program
HOW TO APPLY: Apply Online: https://jobaps.com/laccd
Completed applications must be submitted through our online employment system by 4:00 P.M. on FRIDAY, SEPTEMBER 22, 2017. Resumes will not be accepted in lieu of an application. Please note to apply for this position, you will be required to submit the following documents described below.
1. Resume 2. Cover Letter The cover letter is limited to a maximum of two pages and should describe your experience as it relates to the following: •managing a communications or public relations program. •directing and coordinating mass media advertising including radio, television, newspaper, social media networks, podcasts, and websites. •legislative activities.
In accordance with the Americans with Disabilities Act (ADA), the Los Angeles Community College District provides reasonable accommodation to qualified individuals with covered disabilities on a case-by-case basis throughout the application, examination, and hiring processes and throughout employment. If an individual is in doubt about his or her ability to perform the duties and responsibilities of a position or possession of any other requirement noted in a class specification or job announcement, he or she should always apply for a position and request reasonable accommodation at the appropriate time.
Principles of communications and public relations and its role in advancing an organizational agenda
Principles, theories, practices, and techniques of marketing, branding, and advertising
Communications media sources and their most effective uses, including print, broadcast, web, and social media
Methods and techniques of preparing and disseminating news releases and securing media placements
Design content and production of marketing and public relations materials
Community colleges mission and their place in the higher education landscape
Missions, goals, and policies of the District
Objectives and interests of legislative, political, interest, professional, employee, student, business and community groups and organizations impacting the District
Principles of conflict resolution and crisis management
Organization, functions, and inter-relationships of various operating units of the District and its colleges
Capabilities of computer applications, systems and hardware used in the field of communications including but not limited to World Wide Web and internet environments, and desktop publishing
Research methods and techniques
Principles of supervision, training, and staff development
Presenting concept effectively verbally and in writing
Achieving the understanding and support of individuals or groups with indifferent or opposing points of view
Plan, develop, direct, and maintain a strategic communications, public relations, and external relations program for the District
Apply research and analytical techniques in the collection, summarization, and analysis of information for media distribution and presentations
Coordinate and direct the production and distribution of a wide variety of promotional materials
Evaluate the public relations value of information
Present information on a wide variety of subjects using the full array of written, oral, and visual formats and techniques for diverse media outlets
Identify the characteristics of diverse target audiences and determine the most effective communications techniques for reaching and motivating these groups for maximum support of District programs, services, and activities.
Establish and maintain effective and cooperative working relationships with District administrators, business and community leaders, and representatives of communications media and governmental organizations
Analyze situations accurately, adopt an effective course of action, and maintain composure in all situations
Exercise the authority of the position with diplomacy, honest, integrity, humor, and tact
Exercise initiative, discretion, and critical judgment
Anticipate conditions, plan ahead, establish priorities, and meet schedules
Motivate, direct, train, and develop others
Travel to off-site events and meetings
Education: A bachelor's degree from a recognized college or university, preferably with a major in communications, public relations, marketing, journalism, or a related field. A master's degree in the aforementioned disciplines is desirable.
Experience: Five years of full-time, paid professional-level experience in managing a communications, public relations, or related program, which must have included experience with various media sources such as social media, web-based, broadcast, and print media. Experience in an institution of higher learning is desirable. Experience with legislative activities is desirable.
Special: A valid Class "C" California driver's license. Travel to locations throughout the District is required.
The Los Angeles Community College District is the largest community college district in California serving as educator over the past seventy-seven years to more than three million students. Its nine community colleges are located throughout an area of 882 square miles within the County of Los Angeles. It includes the entire City of Los Angeles, a number of other incorporated cities such as Alham...bra, Beverly Hills, Culver City and Monterey Park as well as unincorporated areas of the County. The colleges offer student transfer education to four-year colleges and universities, associate degrees, vocational education, and a diversity of certificate programs in special interest areas.