Think that working in the insurance field can’t be exciting, rewarding and challenging? Think again. You’ll help us reinvent protection and retirement to improve customers’ lives. We’ll help you make an impact with our training and mentoring offerings. Here, you’ll have the opportunity to expand and apply your skills in ways you never thought possible. And you’ll have fun doing it. Join a company of individuals with hopes, plans and passions, all using and developing our talents for good, at work and in life.
The Digital Optimization Team (DOT) is responsible for “full-service” consultative support to the Allstate Agent network by developing their individual digital marketing strategies in order to enhance their online presence. Tactics include, but are limited too; content creation, photo and video optimization and distribution, social media, event marketing, review management, link building, audits and analytics. This will also include helping agents navigate all areas of digital marketing and to provide the training on the Allstate tools and services available to them. The goal is to help agents position themselves as the trusted advisors and attract more business online.
The Digital Team Lead will combine exceptional people management skills and broad digital marketing expertise to ensure we are leveraging the most appropriate digital tactics to achieve our goals. They will build/coach/train their teams on developing digital strategies, content creation, how to consult with agents and new Allstate tools and programs. Individually they will be responsible for creating digital plans and content for a select group of top agents and work closely with them on execution of each plan. They will create, test and measure these new digital tactics that can be scaled for use across the broader agent network. They will collaborate with other Team Leads, Management, Regional Marketing, and various internal teams and external vendors to enhance the digital presence of Allstate agents.
Recruit, build, and development a team of digital account managers
Develop individual digital strategies and conduct regular consultation sessions with top tier agents. This will include conducting digital marketing audits, creation of content, tracking progress, presenting results and making personalized recommendations to each agent.
Leverage your broad digital marketing background to assist in supporting all digital activities including; SEO, SEM, social media, content marketing, review acquisition, analytics, paid media and more.
Train agents on the use, features and best practices of our digital tools and top online platforms (Hearsay Social, Yelp, Facebook, etc.)
Operationalize the audit, outreach, optimization and reporting process for the Jr. staff to follow with the broader agent network
Continue to develop the program by testing new ideas to improve results and/or create efficiencies
Develop training sessions for the team on the latest digital marketing developments and current best practices
Assist in the development of personalized web and/or social media content for agent use where applicable
Manage cross-functional relationships with internal and external stakeholders
For immediate consideration, please click here to apply now!
3-6 years of broad digital marketing experience with a specialization in at least one of these areas: SEM, SEO, content marketing, social media or review acquisition
Experience performing digital marketing assessments and the ability to translate your findings into a workable strategy
Ability to create and edit content so that it is search friendly and engaging
1-2 years people management experience
Self-starter who can execute independently and with little direction
Knowledge of the digital marketing eco system
Strong follow-up and attention to detail
Strong communication and interpersonal skills
Hands on experience using top digital tools and platforms
In-depth knowledge of Google My Business, Yelp, Facebook Business Pages, Content Management Systems, and CRMs like Salesforce a plus
For immediate consideration, click here to apply now!
The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.
Good Work. Good Life. Good Hands®.
As a Fortune 100 company and industry leader, we provide a competitive salary – but that’s just the beginning. Our Total Rewards package also offers benefits like tuition assistance, medical and dental insurance, as well as a robust pension and 401(k). Plus, you’ll have access to a wide variety of programs to help you balance your work and personal life -- including a generous paid time off policy.
Why Allstate? We are an inclusive company of doers and dreamers, committed to our customers, our communities, and making the world a safer and better place. You’ll find a purpose-driven organization where bright people are bringing the best products and programs to life--and we’re doing it together. Sure, we are financial and insurance professionals, but we are also data scientists, industrial eng...ineers, marketers and software developers. All employees are empowered to lead and drive change here and they are supported with mentor and career development opportunities. Allstaters are translating their passions and purpose into meaningful careers. Learn more, do more, be more—with us!"