The NAM communications and brand strategy team is a nationally recognized division that knows how to break through the noise and drive a message. Our team consists of savvy digital strategists, experienced spokespeople and creative storytellers who use different channels, tools and tactics to drive news in support of manufacturers’ agenda. Our innovative campaigns and top talent have been hailed by publications like PR Week, PR News and Bulldog Reporter as the gold standard in public relations, communications and advocacy.
We are seeking a director, strategic communications to implement media relations and digital strategy on behalf of manufacturers’ agenda. The director will also have responsibility for driving numerous high-profile issue advocacy campaigns and help run our war room and rapid response operation. The director is a motivated self-starter who writes persuasively, pitches effectively and brings strong relationships with top-tier reporters, columnists, producers, social media influencers, bloggers and bookers.
This requires someone who can collaborate across the organization to marry the NAM’s goals and messaging with a dynamic media cycle using a digital-first strategy. The director will collaborate with the NAM’s digital team to develop and execute innovative strategies aimed at driving and responding to the news of the day. The candidate must have strong drive, good judgment, agility and discipline to juggle multiple internal and external clients, projects and deadlines.
Candidates with on-the-record experience, a background in digital strategy and emerging communications platforms and a successful track record of working with reporters, producers and bookers will be given strong preference.
Develop and execute traditional media relations and digital strategies that will drive earned media opportunities for NAM executives and policy experts.
Develop and execute a robust rapid response strategy using traditional earned media and digital/social media tools and tactics.
Build and manage relationships with members of the media and online influencers.
Effectively manage a story from start to finish.
With skill and speed, write and edit press releases, social media and web copy, blogs, opinion editorials, letters to the editor and briefing memos.
Demonstrate an ability to translate information about complex issues for broad audiences quickly and succinctly.
Serve as staff support to NAM president and CEO and other senior executives during press events, which may include travel.
Bachelor’s degree in journalism, political science, marketing, English or related discipline
4–6 years of communications experience, with preferred emphasis on digital strategy and media relations
Robust knowledge of the social media and digital landscape; experience applying this knowledge in the media relations profession
Experience and familiarity with both legislative and executive branches preferred, but not required
Collaborative style and demonstrated effective written and verbal communications skills essential
Experience interacting with and briefing high-ranking officials and executives
Ability to work as part of a team and handle pressure in a deadline-driven 24-hour news cycle
Ability to travel domestically supporting NAM executives
Washington, D.C., with occasional telework opportunities
The National Association of Manufacturers (NAM) is the largest manufacturing association in the United States, representing small and large manufacturers in every industrial sector and in all 50 states. Manufacturing employs more than 12 million men and women, contributes $2.17 trillion to the U.S. economy annually, has the largest economic impact of any major sector and accounts for more than thr...ee-quarters of all private-sector research and development in the nation. The NAM is the powerful voice of the manufacturing community and the leading advocate for a policy agenda that helps manufacturers compete in the global economy and create jobs across the United States.
The NAM’s world-class staff of policy experts provide unmatched access and information on the key issues affecting your business and bottom line. We are on the front lines of a wide range of policy battles, from immigration reform and labor relations, to energy and the environment, to trade policy and taxes. At every turn, we are working on behalf of manufacturers in America to advance policies that help manufacturers do what they do best: create economic strength and jobs.