Job Requisition Number: 23711. SafeTREC at UC Berkeley is one of the oldest and largest traffic safety centers in the US. It was founded in 2000 and is partnership involving the School of Public Health and the Institute of Transportation Studies in the College of Engineering at UCB. SafeTREC’s mission is to reduce injury and death caused by traffic crashes through education, research and programing. It works with policy makers, federal, state and local governmental agencies, private businesses, community organizational, other universities and the community at large to advance safety. SafeTREC has developed three websites that together are visited by some 15,000-20,000 users each year and are major resources for California agencies and other stakeholders in their efforts to improve traffic safety in the state. The communications program at SafeTREC uses a wide variety of media (website, e-newsletters, e-alerts, social media, printed flyers, news stories) to communicate our work to a wide-ranging audience. SafeTREC also conducts online seminars.
The communications manager requires a leader who is self-motivated, willing to work directly with members of the public, as well as directly with SafeTREC researchers and staff, to keep current on research programs within the organization, along with tracking the leading sources of California and national information (e.g., TRB APHA, Caltrans, SHSP, various blogs, websites, Twitter feeds, etc.) and sharing it as appropriate with SafeTREC staff, networking with the overall traffic safety community and posting items on websites, in newsletters and various social media outlets.
The communications manager should have knowledge of traffic safety, including transportation planning and engineering, city and regional planning and public transportation policy, as well as familiarity with state, regional and national transportation agencies, organizations, trends and legislation. This also requires someone who has the ability to understand technical and highly complex data, attend presentations and take part in webinars and other events that advance traffic safety knowledge. Finally, the incumbent in this position should have familiarity with website hosting, content management and other technology to be able to select and oversee technical support vendors or services on campus, determine the need for upgrades, and manage the contracts.
Produces design and layout for a variety of web site applications. Meets and consults with clients on a variety of electronic communications projects including moderately complex assignments, and develops, presents, and recommends web content and visual material. Accountable for ensuring technical accuracy and understandability of website content. Maintains currency with emerging and state-of-the-art technical and other web-related equipment, requirements and developments (for example, accessibility issues) and recommends and as directed, takes action to ensure compliance. Creates, updates and maintains SafeTREC website, electronic newsletter and e-alerts. Creates, updates and maintains SafeTREC outreach and social media efforts.•Demonstrated strength in the fundamentals of writing, grammar, syntax, editorial style, and punctuation, including skill to write in a clear and lively style. •Demonstrated experience with Drupal websites. •Experience with email marketing software; e.g., MailChimp. •Experience reporting on website metrics and analytics; Google analytics, Twitter analytics. •Demonstrated experience in graphic design of research papers, grant proposals and research/policy briefs. •Knowledge of Berkeley branding. •Thorough understanding of technical language and requirements of the assigned work. •Thorough knowledge of content management systems and/or relevant web applications used for web site production, and campus-specific computer application programs. •Thorough skills to create clear, easy-to-navigate, informative, accurate, well-designed, and functional web sites that provide web content consistent with the campus message and in keeping with management directives and client objectives. •Thorough understanding of institutional processes, procedures, and applicable rules and regulations for web communications. •Thorough technical skills in computer applications for web production, image handling, publishing and design, illustration, presentation preparation, animation, web interaction, and/or other state-of-the-art web communication capabilities. •Demonstrated and strong interpersonal communication skills. •Thorough skills to develop and implement original ideas and correctly identify and effectively solve problems. •Ability to write research summaries for web and print publication. •Ability to edit research papers prior to publication. •Follow social media of traffic safety agencies and organizations.
Education/Training: •Bachelors degree in related area and/or equivalent experience/training This is a 2 yr contract.
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.