Job Requisition Number: 23709. The Multimedia Specialist position at CITRIS and the Banatao Institute demonstrates the institute?s system-wide impact in the University of California and beyond through the power of video and multimedia storytelling. The Multimedia Specialist is responsible for producing original photo, video, and audio content that highlights the strengths and impact of this interdisciplinary research organization. The incumbent also helps to modernize and expand the CITRIS communications toolbox with a focus on highlighting success stories, pursuing new applications for multimedia content, and attracting new resources into the CITRIS 'invention ecosystem.'
The Center for Information Technology Research in the Interest of Society (CITRIS) and the Banatao Institute are charged with creating information technology solutions for society?s most pressing challenges. CITRIS and the Banatao Institute leverage the research strengths of University of California campuses at Berkeley, Davis, Merced and Santa Cruz, and operate within the greater ecosystem of the University and the innovative and entrepreneurial spirit of Silicon Valley. The institute was created by the California state legislature in 2001 to shorten the pipeline between world-class laboratory research and the development of applications, platforms, companies, and even new industries. The institute facilitates interdisciplinary work among hundreds of University of California faculty members, students, corporate partners, and international institutions to address complex societal challenges. In addition to the Colleges of Engineering on these campuses, numerous other schools and departments are involved in the research of the institute. UC Berkeley is the lead campus for the institute and all operational, administrative, and financial matters for the Institute are provided or coordinated from this campus. This position will be based at UC Berkeley with occasional travel to the other three campuses.
The Multimedia Specialist applies professional broadcast communication concepts and skills to lead production efforts that support the CITRIS mission. The scope of work includes:
*Produces and directs a compelling visual content for the CITRIS brand. *Document significant CITRIS research projects, programs, public events, and high-profile meetings through advanced photography and video techniques on a weekly basis; includes occasional travel to offsite locations such as the CITRIS campuses at UC Davis, Merced, Santa Cruz or other locations significant to the current project. *Edit high-quality photo, video, and audio assets for use across print, web, and broadcast channels. *Build an organized and accessible digital library of multimedia assets for use in CITRIS communications. *Select and package original, engaging, and well-branded content that highlights specific capabilities, projects, or impact in collaboration with the full CITRIS communications team. Collaborative projects may include content that supports funding proposals, annual reports, and upcoming publications. *Advise on optimal media production processes for CITRIS campus offices. Lead workshops for CITRIS campus staff, advise on equipment investments, and train multimedia students on other CITRIS campuses as requested. *Provide technical and creative guidance for the launch of mass media campaigns and projects, including UCTV Sustainability Channel, Berkeley Innovation campaign, and Berkeley Arts + Design campaign. *Represent CITRIS at professional groups including the Berkeley Engineering Communicators Council and UC Producer Conference. *Produce and curate photo and video content for new CITRIS Tech Museum exhibits that effectively conveys the institute?s impact to local and international audiences, including ESL visitors. *Serve as primary liaison to visiting media production teams (television and film crews, journalists, etc.), facilitate any required campus use permits and payments, and provide the necessary logistical and technical support to ensure a successful visit. *Maintain multimedia production equipment and recommend repairs, replacements, and upgrades as appropriate. *Serve as an effective ambassador for CITRIS when engaging with key audiences, the media, and the general public.
40% Media Production: Independently, produces videos that attract and engage funders, partners, faculty, students and other strategic audiences. Video themes may include CITRIS initiatives, facilities and labs, faculty research, funding proposals, entrepreneurship programs, and societal impact. Responsibilities include background research, budget and timeline proposals, location scouting, storyboarding/shot selection, filming interviews and b-roll, post-production editing, soundtrack selection, and final packaging for distribution. Works with communications team to meet production timelines ranging from several days to several months.
20% Media Library & Archives: Lead the development and maintenance of a multimedia asset library to highlight CITRIS research, success stories, and impact. Produces high-quality photo and video documentation of significant CITRIS events on a weekly basis to build the library. Organizes and processes raw media files. Creates branded watermarks and video graphics. Edits and packages select files as requested for use across the CITRIS website, executive presentations, reports and publications, marketing materials, newsletters, social media, and exhibits within the CITRIS Tech Museum.
25% Original Concept Creation: Produces media concepts, plans productions, produces video including scriptwriting, location scouting, shot selection, video shooting, digital logging, music and sound effect selection, digital effect creation, final editing and file duplication.
5% Media Equipment Management: Coordinates the production equipment and media file inventories within the CITRIS communications group. Maintains and recommends upgrades to portable video/photo production kits as needed. Coordinates an internal check-out system for cameras, tripods and accessories.
5% External Media Filming Requests: Provides media support for visiting journalists and film crews at CITRIS headquarters. Coordinates multimedia production teams that are filming or photographing in Sutardja Dai Hall or adjacent facilities. Assists with location scouting, fee negotiations, arrival logistics/setup, and on-site technical supervision as needed.
5% Team Coordination: Participates in meetings with CITRIS staff and affiliates to discuss project concepts, production plans, and deliverable drafts.*Working knowledge and understanding of relevant technology, including methods of broadcast operations. *Working knowledge of news, current events, or other relevant types of programming. *Working written, research, editing, interpersonal, and presentation communications skills. *Working organizational skills. *Working creative skills. *Demonstrated experience writing media production proposals, including creative scope, budget and timelines. *Demonstrated experience with training students and/or peers to improve their media production skills and knowledge. *Familiarity with industry best practices and norms, particularly for project budgeting, *production timelines, and risk management/safety for on-site media production. *Strong written, verbal, visual, and interpersonal communication skills. *Strong organizational skills, especially in digital file management and logistics coordination. *Solid skills in storytelling, storyboarding and messaging for specific audiences. *Solid skills in video production, including lighting, production sound and cinematography. *Solid skills in video post-production, including editing, color grading, sound mixing and encoding. *Solid skills in digital photography, visual composition, and editing images for print and web use. *Solid skills in multimedia production tools, including Adobe Photoshop, Premier, AfterEffects; Apple Final Cut Pro. *Basic skills in integrating or creating motion graphics and animations. *Basic knowledge of the University of California system -- especially the four CITRIS campuses at UC Berkeley, Davis, Merced and Santa Cruz -- including the university?s vision, mission, goals, objectives and achievements. External candidates must have the ability to quickly grasp the complexities of a multi-campus, multi-disciplinary organization. *Ability to learn and apply the University of California, CITRIS, and individual campus brand guidelines. *Ability to learn and apply best practices in multimedia communications, particularly for research, technical, entrepreneurship and higher education audiences. *Ability to serve as an effective ambassador for CITRIS when interfacing with interviewees, event participants, visiting groups, media contacts, and the general public. *May require knowledge of radio and/or television operations. *Bachelors degree in related area and/or equivalent experience/training.
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.