Student and Campus Life supports students and the Cornell community by promoting educational excellence, public engagement, and personal success through a wide range of programs and services. With nearly 4,000 staff and student employees, Student and Campus Life is home to the offices of Cornell Health; Campus & Community Engagement (Residence Life & New Student Programs, Sorority & Fraternity Life, Campus Activities, Public Service Center); Dean of Students (Student Development Diversity Initiatives, Cornell United Religious Work, Asian and Asian American Center, LGBT Resource Center, Student & Community Support); Athletics and Physical Education (Varsity Athletics, Recreation, Physical Education, Cornell Outdoor Education); Campus Life Enterprise Services (Housing, Dining, Campus Stores, Print Services); and Cornell Career Services including the Commitment Office. The heads of these departments report to the Vice President for Student and Campus Life, engage students directly, and serve as campus experts on pressing student life matters such as mental health, student support and engagement, diversity and inclusion, housing, and post-graduate opportunities.
A critical leader in the Office of the Vice President, the Director of Advancement for Student and Campus Life is the strategic relationship manager for the division's external and internal constituents including; alumni and friends, prospective and current students and parents, the campus, the media, and the local, national, and global community . This position is accountable for setting a direction that reflects the Vice President's philosophy and approach to engagement and relationship building. In support of the objectives, the Director will oversee the functions of communications, marketing, web management, alumni relations, parent/student relations, development, and special events.
Develop, lead and evaluate a comprehensive plan for Student and Campus Life's relationship management with the division's key internal and external constituents.
Oversee and dovetail the functions of alumni affairs & development and communications & marketing in support of the SCL relationship management plan. Develop and lead a team of skilled professionals that will work collectively toward the same vision
Work closely and collaboratively with the university offices responsible for the overall relationship/brand management strategy including University Communications, Alumni Affairs and Development and University Admissions
Design and promote a unified public relations and marketing strategy to tell the Student & Campus Life story internally to connect with the Cornell campus and externally in an effort to engage potential supporters of the division. Communications should include multiple on-trend platforms for broad and effective reach
In coordination with Corporate and Foundation Relations and Major and Principal Giving, cultivate new funding sources that align with the division's purpose and support SCL initiatives
Monitor major gifts, annual campaigns, partnerships and other methods of support to SCL to track progress against established goals.
Key Success Factors (Qualifications):
Bachelor's degree, Masters preferred and at least 7 years of progressive experience in marketing, communications, development or fundraising. Experience with or knowledge of the student affairs/student life functions of a major research institution is a plus.
Solid experience with building and maintaining both broad and deep relationships with key stakeholders, preferably with those that have contributed financially to the success of an organization.
Experience in managing/supervising professional staff.
Must be able to reflect the organization's philosophy and approach to engagement and relationship management and represent the Vice President's vision with stakeholders
Excellent written and verbal communication skills as well as exceptional editorial, proofreading, and research skills with attention to detail.
Must be able to grow a constituency for SCL and establish effective relationships on behalf of SCL and the University. Have an excellent aptitude for interacting within the SCL division as well as with other members of the campus community. Viewed as highly influential and have proven success with persuading others through communication.
Experience in designing marketing campaigns and communication strategies for a large organization. Adept at utilizing various communication methods to effectively reach expansive and diverse audiences. Substantial knowledge of and fluency with social media tools and web strategies. Experience in the direction and development of multimedia products including video, animation, digital signage, and social media posting. Active participation in online social networks (e.g., Facebook, LinkedIn, YouTube)
Desire to work at both the macro level of strategic planning and the micro level of implementation such as drafting of correspondence, website management, event logistics etc.
Ability to work as part of a dynamic and flexible team in a busy professional higher education environment. High effective interpersonal skills to collaborate with multiple constituents to coordinate and prioritize projects under tight deadlines.
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University Job Title:
Alumni Engagement Ofcr IV
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