Posting Summary: The Office of University Communications at the University of Virginia seeks a Content Manager. This position will work as an integral part of the marketing team and will help support our mission to elevate the reputation of the University, promote its brand and develop creative content across owned and earned platforms. Reporting to the Associate Vice President, the Content Manager Developer will work alongside account planning and marketing staff, editorial staff, creative team and web development teams.
Responsible for: -Ensuring content on owned platforms reflects most valuable strategic and creative content -Creating a flexible approach to content curation, including retirement of older content, migration/consolidation and re-publishing as necessary to create a fresh, accurate and compelling mix that reflects both brand narrative and strategic areas of focus -Optimizing exposure of marketing content throughout owned platforms and as integrated with paid programs -Ensuring factual content is accurate (including refreshes of numbers-based information)
Using business analytics to inform decisions on content placement, re-publishing, and -Managing the homepage content, integrating news, social, Illimitable and executive communications and institutional messaging -Using audience insight and site analytics to improve and maintain audience-specific landing pages -Periodic scans of the digital environment, ensuring content is appropriately and consistently referenced and that older content is reconsidered or re-organized -Working with account team to understand how strategic content should or could be represented (economic impact, pursuit, accessibility, etc.) -Working with development team to ensure content is displayed, placed and functioning properly and the larger digital environment supports the content in the best way -Working with creative team as needed -Day to day loading, editing, and review of content across owned platforms -Development of a quarterly plan for content focus
Required Minimum Level of Education: *Degree or Equivalent Experience Required
Required Specific Degree/Training: Bachelor's degree in communications or communication-related field and/or 2-5 years of experience with creating, managing, curating or developing editorial content in digital environments.
Required Minimum Level of Experience: Some - up to 4 years
Required Specific Experience: 2-5 years of experience with creating, managing, curating or developing editorial content in digital environments.
Preferred Specific Experience: Experience working on teams with design, development, editorial and social media content a plus.
Required Knowledge, Skills and Abilities: -Collaborative, deadline-driven, willing to take direction and able to manage several projects at once in a competent manner. -Experience developing content for digital environments -Ability to think strategically about digital content and content publishing and audiences
Preferred Knowledge, Skills and Abilities: -Some familiarity with Content Management Systems and/or Digital/Content Publishing Systems: Drupal CSS, HTML
Required Computer Applications: Proficiency with MS Office software
Preferred Computer Applications: Adobe Creative Suite including Typekit, project management software such as Jira, Trello, Workfront, etc.
Founded by Thomas Jefferson, the University of Virginia opened in 1825 as the nation's first public university. A longstanding dedication to preeminence in both scholarship and teaching; top ranking in global satisfaction, collegiality and work/family issues on the COACHE survey of early career faculty; a commitment to excellence that is integrally connected with diversity and a broad array of ben...efits make the University of Virginia a prime choice for both faculty and staff. The University of Virginia is located in the small cosmopolitan city of Charlottesville near the Blue Ridge Mountains, 70 miles from Richmond and 110 miles from Washington, D.C. The University of Virginia remains the No. 2 best public university in the 2013 edition of the U.S. News and World Report rankings. In the 14 years since U.S. News began ranking public universities as a separate category, U.Va. has ranked either No. 1 or No. 2. U.Va. continues to rank in the Top 25 among the best of all national universities, public and private.