Two Ten Footwear Foundation is the footwear industry’s charitable foundation. As an operating foundation, Two Ten provides $1,950,000 in emergency financial assistance alongside telephonic social services, information and referrals, access to confidential counseling and other resources for thousands of footwear employees who contact Two Ten for help each year.
Two Ten also provides $1,000,000 in college scholarships to footwear employees and their children. In addition, Two Ten organizes a number community-building initiatives including Women in the Footwear Industry (WIFI) and Footwear Cares (a national volunteer campaign involving 125 footwear companies and 10,000 volunteers) plus 50-75 outreach events during the year in nine major markets across the US.
Our 45 Board members are among the industry’s leading executives, including executives from: Caleres, New Balance, HH Brown, Steve Madden Inc., Wolverine World Wide, Nordstrom, RG Barry, VF Corporation, Hudson Bay Company, Zappos and Foot Locker.
History ln the 1930's Boston was the center of America's shoe manufacturing industry. With the Great Depression, the industry and its people experienced severe job loss. At that time, 210 Lincoln Street was the home for 300 shoe companies. Every Wednesday afternoon the local footwear community would gather for “Leather Days” when samples were inspected.
One shoe person shared his personal trauma and his friends rallied by passing a hat around the room to take a collection. From this spontaneous expression of caring, a gift of $500 was provided by Abe Shapiro to create Two Ten Associates, the precursor to Two Ten Footwear Foundation.
Two Ten is the only industry-wide charitable foundation in the US, serving its own workforce - raising funds from footwear companies and industry leaders to assist shoe people and their families at times of crisis.
Position Overview The Director of Development is a senior member of the recently amalgamated Development and Marketing teams, who will develop, drive, and grow the financial resources of the Foundation through major gifts, product donations, an endowment campaign and annual appeals.
Duties will include, but not limited to: 1. developing and leading a three-year endowment campaign to raise $3M for scholarships and strategic investments in Two Ten’s growth. 2. coordinate all Board giving annually. 3. lead the sponsorship and fundraising program for Footwear Cares. 4. lead the sponsorship and fundraising program for the HR Leadership Committee and annual Summit in NYC. 5. develop and lead the new product donation channel. 6. lead all annual appeals including spring and autumn appeals. 7. external representation of Foundation with industry leaders and relationship management with key corporate and individual donors. 8. collateral and communications materials development and production.
As Director of Development, a typical day may include the following: - Leading a number of team and volunteer meetings to review and execute the development plan for HR Leadership Committee and/or Footwear Cares. - Strengthen relationships with key corporate donors by visiting with management teams and c-level leaders. - Working with the Foundation President to plan, develop and roll-out national product acquisition program of excess footwear inventory for redistribution and sale to national nonprofit organizations as part of Footwear Cares. - Working with the Foundation President and Committee chairs, lead and execute an annual Endowment Campaign to raise $1M annually for the next three years. - Collaborating with various Two Ten team members and external vendors to develop critical print, online, and multimedia materials including Two Ten’s annual report, collateral for major events, materials for the development team, etc. - Work closely with President and members of the Development Committee to stimulate a Board giving appeal every spring.
This job might be for you if: - You easily and naturally care about, and engage with people. You love interacting and collaborating with people, and have loads of innate savvy about getting business done in a way that deepens working relationships. - You are a leader, builder and motivator. The development team requires a strong team-member who can juggle 15 balls in the air and show poise and focus while doing so. The development team is involved in all aspects of Two Ten life; hence you must be perceived as all-knowing, all-seeing and well-ahead-of-the-curve. - You love getting the job done. You love taking on difficult challenges and finding creative solutions, you like managing multiple projects at once, and in the process you are patient, levelheaded and cool under pressure like a Saint. - You are innately a “relationship fundraiser.” You are always focused on strengthening the organization’s brand and profile internally and externally by developing strong and meaningful relationships with donors to ensure they realize their philanthropic goals and love the Foundation. - You pay attention to details but have a clear ‘big picture’ perspective. As far as you’re concerned, anything worth doing is worth doing excellent – every single time. - You communicate clearly. Your written work is exceptional, compelling and smart. You speak eloquently. You can speak to 150 people and nail it. You can explain just about anything to anybody and you’re very comfortable on the phone, working with your peers and team members, and communicating with Two Ten board members, industry supporters and executives at every level. - You are driven. You like a fast-paced environment. You like being challenged and work through problems to get the job done. You enjoy a diversity of job requirements. You want to make a meaningful difference in the world and it doesn’t bother you that sometimes it requires your involvement before 9am and after 5pm. - You strive for excellence. You work hard and take ownership of what you do. You like independence and also thrive in a team-oriented environment. You ask for help when you need it. You are reliable and resilient. You have superior organizational skills. You want to achieve goals and work hard to be sure you do. - You juggle. Some days you’ll be on the road speaking with footwear employees at a health and benefits fair. Other days you’ll be developing a new fundraising campaign with the development team. Other days you’ll be schmoozing at a footwear event in NYC or Las Vegas. And other days you’ll be talking with Board members to accomplish our mission. - You laugh. We laugh a lot at Two Ten and we’re looking for a leader who can immediately bring a sense of humor, positive energy and dynamism to our team. We celebrate birthdays. We eat birthday cake. We work hard and want to enjoy our workday and the strong culture we have at Two Ten. - You travel well. The position requires regular travel to NYC and Las Vegas, with pre-planned occasional trips to Seattle, Portland, LA, Milwaukee, St. Louis and Columbus. We expect up to a 20% travel commitment over the course of a year.
This is what we require: - Minimum 10-12 years of direct experience in high-end fundraising, specifically in major gifts, special appeals and endowment campaigns. - Excellent leadership and management skills, as well as the ability to forge strong interpersonal relationships with industry leaders. - Extraordinary high-level committee-building skills to facilitate and lead group discussions with Board members and key leaders. - Commitment to and passion for Two Ten’s mission and ability to translate programs into compelling fundraising and cause-related initiatives and appeals. -Active and motivational team-oriented support of our small development team’s efforts to raise substantial funds from companies and industry leaders by identifying and actively cultivating our donor and prospect relationships.
In 1939, the average wage for a shoe salesman was about $60 a month and Boston was the center of America’s shoe manufacturing industry. Many shoepeople had fallen on hard times due to the loss of jobs during the Depression. On Wednesdays, which were leather days, many working salesmen got together and literally passed a hat in order to contribute to a pot of money they would use t...o support those out of work salesmen in need. Although they competed with each other professionally, personally they were united in helping their community.
Realizing that the passing of the hat was not a sustainable way to provide financial assistance, the group, including A.A. Bloom, Abe Borkowitz, Morris Rosenston and Al Schachat, decided to create an organization that would anonymously provide aid to shoepeople in need. Abe Shapiro, President of the Gold Seal Rubber Company, and owner of a building housing over 300 shoe companies at 210 Lincoln Street in Boston, gave a $500 gift to create the organization, as well as office space at 210 Lincoln Street to centralize their operations. It was then that Two Ten and the basis for its name was born.
Realizing they needed more capital to continue to grow, fundraising activities began. The first golf outing took place at the Kernwood Country Club on August 17, 1939. The first annual banquet was held at Boston’s Statler Hotel with more than 1,000 industry members in attendance.
World War II
With business slow and many shoemen overseas, the “Two Ten Associates,” as they were formally known, had the opportunity to support members of the footwear community serving our country abroad. From making a plea for gas and oil conservation, to sending notes and writing kits to active servicemen, Two Ten was involved in the war effort. In 1944, the Two Ten Associates embarked on a specific fundraising campaign to purchase a mobile canteen. This canteen was then donated to the American Red Cross who used the canteen to distribute food and beverages to embarking and debarking servicemen at the Boston Port. A letter from the Red Cross stated, “Our records show that your vehicle participated in carrying to the Port 3,030,336 doughnuts, 973,282 cups of coffee, 786,222 bottles of milk; to say nothing of the 133,200 servings of fruit juice, 79,528 servings of ice cream and 68,576 sandwiches.”
After the war, the Two Ten Associates started receiving requests for financial assistance from across the nation. Having been a mostly volunteer group since its charter almost 10 years prior, the Two Ten Associates hired their first full-time associate, shoe salesman Fred Bloom, to organize its expansion. Creating regional chairmen to oversee activities in cities like New York, St. Louis, Chicago and Los Angeles helped increase the number of shoepeople around the country involved in Two Ten assisting their fellow shoepeople in need.
The Scholarship Program
For 30 years, Two Ten focused its efforts on fundraising, national expansion and providing financial and emotional support to members of the footwear community in need. In the 1960s, it became clear that more and more people in the footwear industry were sending their children to college and with the country in a recession and tuition bills growing, funding a child’s college education was becoming a primary concern. In 1969, Two Ten created its scholarship program and awarded $38,000 in scholarships during its first year. Seventeen students from eight states received scholarship awards to assist in paying for their education.