The Regional Admissions Counselor, as a member of the UMD Admissions team, is responsible for the recruitment of prospective students for the University of Minnesota Duluth through territory management and travel, prospective student communication, admission presentations and candidate file review. The Regional Recruiter plans and implements a student recruitment program designed to meet enrollment goals in a targeted geographic area with diverse student populations. The ideal candidate is enthusiastic, self-motivated, and results-oriented with the ability to think creatively to implement new initiatives and foster relationships with students, parents, mentors, and other influencers in schools, communities, and organizations.
The selected candidate is required to live within the Twin Cities area and the candidate will be expected to establish, operate and maintain a remote home-based office within the market.
RECRUITMENT OUTREACH IN TERRITORY - 70% (territory includes Twin Cities metro area and suburbs) • Responsible for planning and implementing a contact program designed to encourage prospective students to apply and enroll at UMD; • Represent UMD at regional fairs/events and high school/community college visits; • Build relationships within high schools and community colleges throughout Minneapolis/St. Paul areas and extended areas in MN, including those individuals who coordinate grant based programs such as College Possible and Upward Bound; • Provide information and counseling to prospective students and family members while attending recruitment events; • Assist UMD offices in special services or programs designed to interact with underrepresented populations and coordinate contact with prospective students to assure a unified and seamless presentation of UMD programs, services and opportunities; • Maintain contact with qualified prospects through telephone, letters, e-mail, electronic media and personal contact on and off campus; • Encourage applications for admission and maintain contact with applicants with incomplete files; • Manage territory queue which involves application file review for first year and transfer students, and provide additional follow up contact via phone call and/or e-mail; • Monitor admitted student progress through financial aid, scholarship, housing, advisement and registration, and orientation processes; • Participate in weekly phone and e-mail conversations with supervisor and attend office staff meetings via Google Hangout.
DATA COLLECTION/EVALUATION & REPORTING - 15% • Collect data, assess progress/results and prepare reports related to recruitment initiatives to determine effectiveness; • Ensure compliance of recruiting initiatives with UMD policies and procedures and with professional affiliations and good practices.
RECRUITMENT ON CAMPUS - 10% • Participate in on campus visit programming to include Admitted Student Days, Campus Preview Programs, and Prospective Student Visit Days; • Coordinate recruitment event materials and work with the Office of Admissions, the Office of Diversity and Inclusion and the American Indian Learning Resource Center staffs, to ensure content is accurate; • Travel to campus for one meeting per month or as needed throughout the school year.
OTHER DUTIES AS ASSIGNED - 5% • Coordinate recruitment event materials and work with the Office of Admissions, the Office of Diversity and Inclusion and the American Indian Learning Resource Center staffs, to ensure content is accurate; • Travel to campus for one meeting per month or as needed throughout the school year.
- BA/BS with at least 2 years of experience
- Proficiency in computer applications including MS Word, Excel, PowerPoint, Google Suite
- Ability to travel regionally for extended periods by automobile, in Minnesota, Wisconsin and Illinois
- Two or more years of experience in college admissions or student recruitment
- Experience working with underrepresented students and families
- Excellent organizational and interpersonal skills
- Excellent written and oral communication skills, including public speaking
- A demonstrable commitment to promoting and enhancing diversity
- Fluency in a second language
- Ability to work independently with limited supervision
- Ability to develop, implement, and evaluate recruiting plans
- Ability to analyze and use data to guide work
- Ability to use technology to communicate with prospective students and families (customer relationship management databases)
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.