The digital communications specialist is a member of the University of Minnesota Medical School’s Marketing Communications team. This role provides marketing support and plays an integral role as content strategist and digital communications advisor. This position is responsible for coordinating digital content development projects and serves as the day-to-day “go to” person for all digital communications. In addition, this position provides analytic support for the College’s online marketing communications efforts.
Duties and Responsibilities include but are not neccesarily limited to:
Content Strategy - 30%
Support content strategy, information architecture, SEO and best practices for current and proposed sites, including preparation of content audits, site maps, and content analysis. Write, edit, and maintain engaging web content that resonates with target audiences and maximizes SEO. Proactively determine opportunities to create or improve content organization, delivery, or functionality. Proactively approach clients with insight and suggested alternatives for content strategy solutions and web analytics. Respond to requests from units regarding issues with the websites and email including issues concerning content, analytics, access and training.
Mass Email Creation, Management & Distribution - 30%
Provide support, training and quality control on mass emails from the College; create, manage, and manipulate email lists; analyze and recommend best practices for Medical School departments and centers regarding mass emails; serve as a liaison with the Office of Information Technology, University of Minnesota Foundation and other University groups to help formulate and define systems scope and objectives for utilizing the University’s enterprise mass email tools
Digital Analytics & Paid Media - 20%
Serve as the College’s coordinator of digital advertising activities Evaluate website, mass email and social media analytics/research; develop reports based on the research to make recommendations to the Medical School’s director of communication that will improve performance. Ensure project outcomes are high quality and aligned with objectives. Act as advisor for the use Google Analytics data and proactively deliver insightful data reports and interpretation best suited to answer key questions, including identification of relevant performance indicators and design of measurement plans aligned with website, paid media and email goals. Provide holistic traffic and content analysis. Seek out opportunities and make recommendations for content improvements based on analytics.
Client Service and Technical Assistance - 20%
Provide college-wide, technology-based support for the College’s website and related websites; document requirements, best practices and formulate and define project scope and objectives for web projects and email distribution; align and streamline technology solutions to meet goals and ensure consistent guidelines. Train staff on various technologies, including the website content management system and mass email system; complete other technology-related duties as assigned. Create and provide training tools and other resources for internal clients to effectively manage their website content, use a content management system, understand and implement best practices in line with our brand standards. Provide high-level quality, accuracy, and responsiveness of work.
Salary range: $33,737.60 - $59,009.60, depending on qualifications
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.