Virginia Tech is a public land-grant university, committed to teaching and learning, research, and outreach to the Commonwealth of Virginia, the nation, and the world. Building on its motto of Ut Prosim (that I may serve), Virginia Tech is dedicated to InclusiveVT—serving in the spirit of community, diversity, and excellence. We seek candidates who adopt and practice the Principles of Community, which are fundamental to our on-going efforts to increase access and inclusion, and to create a community that nurtures learning and growth for all of its members. Virginia Tech actively seeks a broad spectrum of candidates to join our community in preparing leaders for the world.
The Associate Director of Licensing and Trademarks will manage and administer the university's licensing program working within the Marketing team under the direction of the Marketing Director. The Associate Director of Licensing will develop and implement marketing strategies for positive public awareness campaigns to promote officially licensed merchandise to consumers. This position is responsible for the review process of proposed licensed products, advising the Marketing Director on licensee management and assists the Marketing Director in the management of the relationships with strategic partners including national licensees, local retailers, and on-campus partners.
Bachelor's degree in business or related field.
Demonstrated business planning, presentation/public speaking, advanced writing, and leadership skills.
Proven marketing experience, preferably in retail sector.
Demonstrated ability to develop and maintain external relationships.
Experience in developing and implementing strategic and operational plans.
Strong communication and interpersonal skills and demonstrated ability to interact with individuals at all organizational levels.
Experience using various computer applications such as word processing, spreadsheet, database and presentation software.
Maintains high ethical standards.
Self-motivated and willing to embrace the concept and attitude of teamwork in a complex organization.
Ability to travel approximately 30% of the time including some overnight.
Licensing administration experience in a university setting or similar complex organization.
Experience in contract negotiation, management and budget management.
Advanced degree in marketing, business administration, communications, sports administration, or related field.
Public relations experience.
Familiarity with trademark law, administration, and practices.
Working knowledge of social media and e-commerce strategies.
Familiarity with current global social justice challenges and experience working with advocacy groups such as Students Against Sweatshops.
Experience using Web Content Management Systems.
Employee Category: Administrative and Professional Faculty
Appointment Type: Regular
Tenure Status: Non-Tenure Track
Percent Employment: Full-time
Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, gender, gender identity, gender expression, national origin, political affiliation, race, religion, sexual orientation, genetic information, or veteran status; or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees, or applicants; or any other basis protected by law.
For inquiries regarding non-discrimination policies, contact the executive director for Equity and Access at 540-231-2010 or Virginia Tech, North End Center, Suite 2300 (0318), 300 Turner St. NW, Blacksburg, VA 24061.
Virginia Tech takes a hands-on, engaging approach to education, preparing scholars to be leaders in their fields and communities. As the commonwealth's most comprehensive university and its leading research institution, Virginia Tech offers 240 undergraduate and graduate degree programs to more than 31,000 students and manages a research portfolio of more than $513 million. The university fulfil...ls its land-grant mission of transforming knowledge to practice through technological leadership and by fueling economic growth and job creation locally, regionally, and across Virginia.
Through a combination of its three missions of learning, discovery, and engagement, Virginia Tech continually strives to accomplish the charge of its motto Ut Prosim (That I May Serve).